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Unlocking Brand: Naming in Technology in 2024
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Welcome to our Unlocking Brand series, where our global brand experts host live case studies, deliver actionable insights, and answer key questions on the topics that matter to brand marketers today.
Which naming trends are impacting the technology sector most? Listen as our Group Director, Naming, Aaron Hall and General Manager, West Coast, Katie Conway discuss the naming and branding challenges that technology brands are facing and the lessons that organizations across other industries can learn from them.
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