Episode 685 – Florals for Corporate and Event Clients with Casey Schwartz and Kit Wertz of Flower Duet

Slow Flowers Podcast

https://youtu.be/cSGfpRJ4meU?si=p5pd7fNS8uD5gKqU Kit Wertz and Casey Schwartz are a gifted sister duo who own Flower Duet, a dynamic studio serving Los Angeles and the greater Southern California region. Their diversified floral enterprise ranges from lavish beachfront weddings to popular design workshops for local botanical gardens and cultural institutions. They also provide flowers for an impressive lineup of corporate clients and today, you’ll hear all about Flower Duet’s best practices and advice for attracting, maintaining, and serving corporate event florals for your market. Kit Wertz (left) and Casey Schwartz (right) of Flower Duet won a Details Flowers Software package at the Slow Flowers Summit in 2021. I met Kit and Casey, the sisters behind Flower Duet, more than 10 years ago, when they wrote a sweet review of my Slow Flowers book in their newsletter. It was one of those unexpected surprises that led to meeting in person later that year when I was in Los Angeles and they hosted a book event for me in their fabulous studio. Since then, we’ve done many collaborations, including presenting Kit and Casey as speakers at the 2nd Slow Flowers Summit, featuring their stories in numerous magazine, book, and podcast projects, and many more floral adventures. Casey Schwartz and Kit Wertz, Flower Duet LA While planning to resume our monthly Slow Flowers member virtual meet-up for September, I wanted to focus on helping our member build their businesses and expand their horizons. And I thought of Flower Duet’s very robust corporate portfolio that includes everything from product launches, team building, galas, ongoing floral services and more. Kit and Casey were enthusiastic about our invitation and they recently presented for the Member Meet-Up. You can watch the replay video or listen to the audio today. I do encourage you to come over to slowflowerspodcast.com for Episode 685 to see the slides of their presentation – it’s filled with useful and important tips for building a corporate floral focus in your studio, shop or flower farm. _Growing Corporate ClientsDownload Plus, the session wraps up with Casey’s floral design demonstration that was headed to a corporate delivery immediately after our recording. Click here to sign up for Flower Duet’s beautiful and very useful newsletter where you can learn about all of the workshops and learning opportunities from Kit and Casey. After our member meet-up, I heard from a number of attendees who raved about Flower Duet’s tips and advice, including this "rave" below: “I really got a lot out of the Meet Up! I immediately went in and beefed up our Google Maps listing, for instance, and we're going to add bios to our website: --Among two concrete takeaways we got from the meeting. I hope to be an even better, positive presence for Slow Flowers. Thank you for the huge amount that you do!” Kim Bryan of Parsley & Rue Thank you, Kim, for a ringing endorsement of the value of our membership community! Thank you to our Sponsors This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers. Thank you to our lead sponsor, Flowerbulb.eu and their U.S. lily bulb vendors. One of the most recognizable flowers in the world, the lily is a top-selling cut flower, offering long-lasting blooms, year-round availability, and a dazzling petal palette. Flowerbulb.eu has partnered with Slow Flowers to provide beautiful lily inspiration and farming resources to help growers and florists connect their customers with more lilies. Learn more at Flowerbulb.eu. Thank you to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers,