It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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When, Why, and How to Market Your Small Business with Jennifer Koon
Manage episode 270777187 series 2118198
Contenuto fornito da Small Business Matters. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Small Business Matters o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Jennifer Koon is a Marketing Communications Professional with more than 25 years of corporate and agency-side experience with firms big and small. In 2001, Jennifer founded Michael Mackenzie Communications which develops and manages marketing and public relations programs for growing technology firms and professional service providers. Clients include Managed IT solution providers, law firms, CPA firms, HR & financial consultancies, and other services organizations with complex sales. Show Notes: In this episode, Tim and Taylor sit down with Jennifer Koon to discuss the importance of knowing when and how to invest in marketing, lead nurturing, marketing automation, and understanding your unique sales proposition. Key Points in this Episode: • Contributions to Small Business [0:02:59] • Key Milestones [0:04:18] • Role Within the Agency [0:05:12] • Impatience as a Strength and a Weakness [0:06:47] • Understanding Value Proposition [0:07:56] • Identifying Your Value Proposition [0:09:14] • When to invest in Marketing [0:13:28] • Creating a Marketing Campaign [0:14:53] • Marketing Automation [0:17:30] • Referral Marketing Program [0:20:18] • What Works & What Doesn't [0:22:47] • Rapid Fire [0:26:27] • Take Aways [0:31:25] • Contact Information [0:32:24]
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51 episodi
Manage episode 270777187 series 2118198
Contenuto fornito da Small Business Matters. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Small Business Matters o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Jennifer Koon is a Marketing Communications Professional with more than 25 years of corporate and agency-side experience with firms big and small. In 2001, Jennifer founded Michael Mackenzie Communications which develops and manages marketing and public relations programs for growing technology firms and professional service providers. Clients include Managed IT solution providers, law firms, CPA firms, HR & financial consultancies, and other services organizations with complex sales. Show Notes: In this episode, Tim and Taylor sit down with Jennifer Koon to discuss the importance of knowing when and how to invest in marketing, lead nurturing, marketing automation, and understanding your unique sales proposition. Key Points in this Episode: • Contributions to Small Business [0:02:59] • Key Milestones [0:04:18] • Role Within the Agency [0:05:12] • Impatience as a Strength and a Weakness [0:06:47] • Understanding Value Proposition [0:07:56] • Identifying Your Value Proposition [0:09:14] • When to invest in Marketing [0:13:28] • Creating a Marketing Campaign [0:14:53] • Marketing Automation [0:17:30] • Referral Marketing Program [0:20:18] • What Works & What Doesn't [0:22:47] • Rapid Fire [0:26:27] • Take Aways [0:31:25] • Contact Information [0:32:24]
…
continue reading
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