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Ep 6: How Roy Cecchetti Grew His Wine Brand Sales 10X in Six Years
Manage episode 381561108 series 3506579
Contenuto fornito da Global Wine Partners. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Global Wine Partners o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Roy Cecchetti sold his successful wine company to O’Neill Vintners in 2014 with the help of Global Wine Partners. In this interview, Roy comes out of retirement to talk to Carol about how he launched and grew his brand portfolio, which was selling several hundred thousand cases in the wholesale channel with only a skeleton crew (Roy + four salespeople) at the time of the transaction. Roy discusses product development, building his distributor network (and how that network transitioned after the brand sale); creative promotional tactics, and more of the inventive ways he built his wine business.
Roy’s contact information is: roy@cecchettiwineco.com
https://www.globalwinebank.com/category/small-fortune-podcasts/
Music: Nate Collison
Logo Photography: John Corcoran
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