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Trade Journalism with John Elsasser
Manage episode 412817102 series 3441531
Contenuto fornito da Melissa Vela-Williamson, APR, Melissa Vela-Williamson, and APR. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Melissa Vela-Williamson, APR, Melissa Vela-Williamson, and APR o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
No matter what field you're in, there's probably a publication that is created for professionals like you and covers stories that are relevant to your area of work. This is called trade journalism. In today's episode, Melissa is joined by John Elsasser, the editor-in-chief of PRSA's Strategies & Tactics for a discussion about the evolution and importance of trade journalism.
About John:
John Elsasser is an experienced director of publications with a demonstrated history of working in the public relations and communications profession. He's an accomplished writer and editor with a Bachelor’s Degree in Journalism from The Ohio State University.
Connect with John on LinkedIn
Email John at john.elsasser@prsa.org
Topics covered:
- John's path to PRSA
- The evolution of the PRSA publication
- Writing for evolving attention spans and platforms
- Advice for students and pros interested in trade journalism
Resources mentioned:
- Strategies & Tactics
- Melissa's column
- PRSA ICON Conference
- "PRSA Releases Guidance on Artificial Intelligence"
- PRSA LinkedIn
- Smart Talk: Public Relations Essentials All Pros Should Know
- MVW Communications
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