#147 - Dan Nikas On Leveraging An Email List, Setting Cross-Sells And Upsells Flows And Why You Should Segment Apple Users

Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

MP3•Pagina principale dell'episodio

26:46

For many travelers, Antarctica is a bucket-list destination, a once-in-a-lifetime opportunity to touch all seven continents. In 2023, a record-breaking 100,000 tourists made the trip. But the journey begs a fundamental question: What do we risk by traveling to a place that is supposed to be uninhabited by humans? And as the climate warms, should we really be going to Antarctica in the first place? SHOW NOTES: Kara Weller: The Impossible Dilemma of a Polar Guide Marilyn Raphael: A twenty-first century structural change in Antarctica’s sea ice system Karl Watson: First Time in Antarctica Jeb Brooks : 7 Days in Antarctica (Journey to the South Pole) Metallica - Freeze 'Em All: Live in Antarctica Learn about your ad choices: dovetail.prx.org/ad-choices…

3 anni fa 44:45

Dan Nikas is a former homicide detective turned entrepreneur and online marketer. Today we welcome Dan back to the show to talk about email marketing, specifically what Dan has learned as the founder and CEO of Gearbunch, a multi 7-figure print-on-demand brand that caters to niche audiences. We are going to get into email marketing, how iOS 14 and 15 affect email marketing and how to overcome it. We will also discuss how to get more subscribers and the best automated flows to set up in your email. All this and much more, up next.

Bullet points

(00:43) Intro

(03:00) Launching Gearbunch

(04:16) Leveraging an email list

(05:19) Tracking and iOS 14

(07:17) Email marketing and iOS 15

(09:02) Navigating the changes in email marketing

(10:43) Using Klaviyo

(14:05) Email marketing vs Facebook marketing

(16:39) Segmenting Apple users

(19:53) Connecting Klaviyo with your store and other accounts

(23:10) How to drive growth through giveaways

(33:03) Cross-sells and upsells flows

(41:24) Where to find out more

180 episodi

#Business #Entrepreneur #Smarter Destiny #8 Figures

#147 - Dan Nikas On Leveraging An Email List, Setting Cross-Sells And Upsells Flows And Why You Should Segment Apple Users

Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

published 3 anni fa

MP3•Pagina principale dell'episodio

Bullet points

(00:43) Intro

(03:00) Launching Gearbunch

(04:16) Leveraging an email list

(05:19) Tracking and iOS 14

(07:17) Email marketing and iOS 15

(09:02) Navigating the changes in email marketing

(10:43) Using Klaviyo

(14:05) Email marketing vs Facebook marketing

(16:39) Segmenting Apple users

(19:53) Connecting Klaviyo with your store and other accounts

(23:10) How to drive growth through giveaways

(33:03) Cross-sells and upsells flows

(41:24) Where to find out more

180 episodi

#Business #Entrepreneur #Smarter Destiny #8 Figures

Tutti gli episodi

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1
#179 - Will Hughes on Copy Culture In The Digital Space, Creative Thinking And The Opposite Approach 50:07

2 years fa50:07

50:07

Will Hughes is an accomplished digital strategist and innovator with over 15 years of digital marketing and ecommerce experience. He has thrived creating and executing multi-million dollar online marketing campaigns that drive customer acquisition, generate online sales growth, and exceed ROI objectives. Will has been an entrepreneur and VP of growth across big companies, and throughout this time he got really good at helping those companies grow and scale fast through slightly unconventional methods. Today, Will is going to teach us a little bit about how to think differently. All this and much more, up next. Bullet Points (00:22) Intro (03:16) The start as an entrepreneur (06:28) Creative thinking as a competitive advantage (08:12) The Hollywood blacklist (13:01) Thought patterns: The antithesis of creative thinking (15:29) The Google case (17:42) Blank Street Coffee (19:40) Taking the inverse approach: Liquid Mind Masterclass (28:04) Copy culture in the digital space (35:40) Rapid fire question round (35:50) Who is a great leader (alive or dead) and why? (37:40) How do you evaluate a good business deal? (40:00) How do you identify a good business partner? (41:00) What is one interesting fact about you that not many people would know? (42:28) What daily routines do you have (morning or evening) that have helped make you successful? (43:40) What book (or books) changed your mindset or life? (45:30) What advice would you give your younger self? (46:05) What makes you happiest?…

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1
#178 - Yannis Varellas on Lessons from The Ancient Greeks, Choosing Retail Over Ecommerce and Starting a Business from Scratch 47:55

2 years fa47:55

47:55

Yannis Varellas is the Founder and CEO at Oyra, the first ever organic and nutritious breakfast biscuits. Inspired by the practical wisdom, virtues and holistic life approach of Ancient Greeks, Yannis came up with the unique recipe of Olyra Breakfast Biscuits, using absolutely nothing artificial. Olyra is the fastest growing natural breakfast biscuit brand in the US, already present in 5,000 stores. Today we will be talking about how to start a business from scratch, the benefits of retail over ecommerce and how to get into supermarket shelves. All this and much more, up next. (00:09) Intro (03:17) The start as an entrepreneur (06:41) The family business (07:55) Yannis’ background and getting into the first business (12:23) What we can learn from the ancient greeks (19:09) Getting into the supermarket shelves (23:06) Why choose retail over ecommerce (29:40) Where to find out more (30:11) Rapid fire question round (30:26) If you ever had to start again, how would you make your money? (32:13) What is the most common or biggest mistake that leaders make? (32:56) Who is a great leader (alive or dead) and why? (35:14) What is one of your proudest moments? (35:49) What is one interesting fact about you that not many people would know? (36:26) What daily routines do you have (morning or evening) that have helped make you successful? (39:10) What book (or books) changed your mindset or life? (39:48) What advice would you give your younger self? (41:02) What unusual or underrated food or drink should more people try out? (42:40) What makes you happiest? (45:23) Any asks or requests for the audience?…

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1
#177 - Ben Reinberg on Helping Successful Professionals Build Wealth With Medical Office Investing 43:46

2 years fa43:46

43:46

Ben Reinberg is the founder and CEO of Alliance Consolidated Group of Companies, a national commercial real estate investment fund that focuses on medical properties. With over 200 years of experience in the leader team it’s no wonder that they've been going for more than 20 years, crushing billions of dollars of transactions. But Ben doesn't just do it, he also speaks it, teaches it and practices it. He is a leader in the space in many ways and has been awarded the Net Influencer of the Year. Ben also hosts the podcast I Own It, which is growing astronomically and it's booked out until February. Today we are gonna be talking about the problems that are unique to entrepreneurs, unique to successful entrepreneurs that you can't speak about to your friends, your family and the people that are outside of the space. All this and much more, up next. Bullet points (00:15) Intro (02:45) The start as an entrepreneur (05:19) Getting into real estate (06:58) The importance of being in the present (08:30) Becoming the best version of yourself (15:21) Dealing with entrepreneur impostor syndrome (19:41) Being an entrepreneur is a marathon business (25:28) Alliance Consolidated and investing passively (27:01) Ben Reinber and adding value (33:55) Where to find out more (34:25) Rapid fire question round (34:38) If you ever had to start again, how would you make your money? (34:46) What is the most common or biggest mistake that leaders make? (35:02) How do you hire top talent? (35:35) What is one of your proudest moments? (36:00) What book (or books) changed your mindset or life? (36:34) What advice would you give your younger self? (36:54) What unusual or underrated food or drink should more people try out? (37:55) What makes you happiest? (40:22) Any asks or requests for the audience?…

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1
#176 - Rylee Meek on Following Your Passion Vs Following Opportunity 51:00

3 years fa51:00

51:00

Rylee Meek is the founder and CEO of The King's Council, a community designed to equip entrepreneurs with the tools and expertise they need to crush whatever their chosen path is right now. Rylee has helped entrepreneurs scale their businesses and has taken eight companies to 7 and 8 figures within the first year of each, generating 9 figures over the past decade. Rylee is also a published author and his third book, The Seven Day Blueprint, is going to teach us how to create a business or a relationship —or, if we are already in one, how to audit it and find out why it's not going how we want it to go. (00:00) Intro (02:08) The start as an entrepreneur (07:39) Moving to Mexico and back (09:08) Perfecting the “selling one-to-many” (12:12) Selling illegal vitamins in Mexico (12:52) The mindset around sales (15:43) Having continuity between marketing and sales (17:00) Following your passion vs following opportunity: People buy what they want, not what they need (19:18) Why there needs to be a flow through the entire sales process (21:26) The fool-proof plan to building something sustainable: The Seven Day Blueprint (30:21) Where to find out more (31:42) Rapid fire question round (32:01) If you ever had to start again, how would you make your money? (33:22) What is the most common or biggest mistake that leaders make? (35:05) How do you identify a good business partner? (37:22) What is one of your proudest moments? (38:40) What is one interesting fact about you that not many people would know? (39:35) What daily routines do you have (morning or evening) that have helped make you successful? (41:05) What book (or books) changed your mindset or life? (42:11) What advice would you give your younger self? (43:13) What unusual or underrated food or drink should more people try out? (44:28) What makes you happiest? (47:17) Any asks or requests for the audience?…

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1
#175 - Jeff Fulkerson on The Most Common Mistakes In Web Design And How To Fix Them 29:45

3 years fa29:45

29:45

Jeff Fulkerson is the founder of FroBro Web Technologies, a digital marketing agency that helps business owners with their online web presence turn visitors into customers. Jeffro is on a mission to rid the world of terrible websites, not only helping the website owner get more of what they want, but also to help the website visitors have a better experience. Jeffro has spoken in many podcasts as well as physical stages, and has worked with world-known brands as charities. Today we will learn what we can do to improve our own website to perform as we are hoping we should. Bullet points (00:06) Intro (03:17) The start as an entrepreneur (05:27) From hobby to mission (06:35) The most common mistakes in web design (11:27) Page load speeds (12:09) Using pop-ups (15:34) Using videos (16:50) Split-testing (18:14) Heat map tools (19:15) Where to find out more (20:32) Rapid fire question round (20:47) Who is a great leader (alive or dead) and why? (21:15) What is one of your proudest moments? (21:50) What is one interesting fact about you that not many people would know? (22:14) What daily routines do you have (morning or evening) that have helped make you successful? (23:17) What book (or books) changed your mindset or life? (23:50) What is the most exciting question you spend your time thinking about? (24:10) What advice would you give your younger self? (24:40) What was your biggest challenge starting in business and how did you overcome it? (25:49) What unusual or underrated food or drink should more people try out? (27:30) Any asks or requests for the audience?…

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1
#174 - Joseph Wilkins on Why People Don't Watch TV Anymore And How To Sell Using Humor 59:29

3 years fa59:29

59:29

Joseph Wilkins is the founder of FunnySalesVideos.com and the host of How To Make A Video Go Viral Podcast. Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years experience, hundreds of millions of views and over $250 million in career sales, today Joseph will share the 8 steps anyone can follow to drive sales. All this and much more, up next. Bullet points (00:07) Intro (02:24) The start as an entrepreneur (04:49) The first pivot: Starting a video production company (05:10) The second pivot: Going online (08:38) Choosing humor as a form of entertainment (16:23) How to reach out to anyone you want to connect with (20:36) The 8 steps to produce a funny sales video (21:42) First step: Discovery (22:24) Second: Brainstorm (23:40) Third: Scripting (25:05) Fourth: Adding comedy (25:48) Fifth: Production (26:51) Sixth: Editing (27:47) Seventh: Testing (28:12) Eight: Forget “viral” (29:10) The necessary evil of vertical video (33:23) Grabbing and retaining attention (39:45) Where to find out more (40:20) Rapid fire question round (40:35) If you ever had to start again, how would you make your money? (41:22) What is the most common or biggest mistake that leaders make? (42:00) Who is a great leader (alive or dead) and why? (42:55) How do you hire top talent? (44:48) What is one of your proudest moments? (47:26) What is one interesting fact about you that not many people would know? (48:22) What book (or books) changed your mindset or life? (49:18) What is the most exciting question you spend your time thinking about? (50:17) What unusual or underrated food or drink should more people try out? (51:05) With an impending recession and the changes in the economy, what advice do you have or what changes are you making in your business to make it recession proof? And what would you advise others to do? (56:00) What makes you happiest?…

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1
#173 - Victor Delacruz on How to Launch a Business and Do Customer Acquisition in 2022 38:15

3 years fa38:15

38:15

Victor Delacruz is a former Air Force Officer and the founder and CEO of The Christian Planner, a 7-figure company that helps christians integrate God into their daily life. Victor founded The Christian Planner in 2016, hit number 92 on the Inc. 5000 in 2020 and they currently have 50,000 active users. After 4 years of military service, Victor moved to Manhattan to attend graduate school at NYU and to chase his dreams. The pressures of the Big Apple quickly got to him and depression soon followed. Victor created the Christian Planner as a way to schedule time with God in his own routine. He quickly realized that including Christ in his daily goal-setting, planning and journaling routine made him more productive, more focused and less prone to stress and anxiety. He decided to start Christian Planner to help other Christians put Christ at the center of their daily routines and experience the same benefits he did. Bullet points (00:26) Intro (01:50) The start as an entrepreneur (05:12) The first jobs (07:53) Selling human-centered products (10:43) Why people choose The Christian Planner (12:19) Customer acquisition: How 2022 compares to 2016 (16:57) Launching a business in 2022: Having an omnichannel approach (20:26) Where to find out more (20:36) Rapid fire question round (20:56) If you ever had to start again, how would you make your money? (21:57) What is the most common or biggest mistake that leaders make? (22:42) Who is a great leader (alive or dead) and why? (24:25) How do you hire top talent? (25:13) What is one of your proudest moments? (26:50) What is one interesting fact about you that not many people would know? (28:47) What daily routines do you have (morning or evening) that have helped make you successful? (30:23) What book (or books) changed your mindset or life? (33:51) With an impending recession and the changes in the economy, what advice do you have or what changes are you making in your business to make it recession proof? And what would you advise others to do? (35:01) What unusual or underrated food or drink should more people try out? (35:35) What makes you happiest? (36:44) Any asks or requests for the audience?…

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1
#172 - Matt Maier on Breaking A Big Job Into Little Steps, Finding Specialists And Becoming An Entrepreneur 39:25

3 years fa39:25

39:25

Matt Maier is the founder of designastone.com, a 7-figure brand launched at the very start of the pandemic lockdown. Design A Stone is a leader in personalized lawn decor name and address stones with a lifetime guarantee. Matt has a mission with a huge give back: All stones are made in the US, providing job opportunities for the small community in which he lives. Bullet points (00:05) Intro (02:10) The start as an entrepreneur (05:14) Design A Stone: Sourcing stone (07:49) Personalizing the stone (08:32) Getting started: Breaking a big job into little steps and finding specialists (10:50) Getting the message out through social media (12:04) Learning what not to do (13:19) What's different about shipping heavy things (16:25) Giving back (18:53) The halo effect of a good charitable mission and purpose (21:06) Rapid fire question round (21:26) If you ever had to start again, how would you make your money? (22:23) What is the most common or biggest mistake that leaders make? (23:19) Who is a great leader (alive or dead) and why? (24:40) How do you hire top talent? (26:03) What is one of your proudest moments? (26:49) What is one interesting fact about you that not many people would know? (27:58) What daily routines do you have (morning or evening) that have helped make you successful? (29:01) What book (or books) changed your mindset or life? (30:45) What is the most exciting question you spend your time thinking about? (31:45) Are you thinking about adding more products? (33:53) What unusual or underrated food or drink should more people try out? (35:14) What makes you happiest? (36:12) Any asks or requests for the audience?…

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1
#171 - Dennis Weiss on How To Prevent Fraud, The Problem With Bought Traffic And How To Hire The Right People 35:30

3 years fa35:30

35:30

Dennis Weiss is a serial entrepreneur, founder and CEO of IPQualityScore. IPQS is a SaaS that protects your website from bots, fraudulent traffic and the other bad stuff that is coming in. IPQS provides the most accurate and affordable real-time anti-fraud solutions on the planet. With software created by ex-NSA technology experts, IPQS offers a level of insight into fraudulent activity that no other service can match. In today's episode we will discuss what are some of the most common frauds, what's the problem with bought traffic and how to avoid fraud as an ecommerce brand. All this and much more, up next. Bullet points (00:21) Intro (02:18) The start as an entrepreneur (05:35) Creating a SaaS around preventing fraud (06:56) Avoiding fraud as an ecommerce brand (08:26) What is a residential proxy (10:20) Why ecommerce is an easy target for fraud (12:47) The problem with bought traffic (15:36) Hiring the right people (18:00) How to find top talent (21:11) IPQualityScore (22:29) Modifying the security filters (24:19) Where to find out more (24:25) Rapid fire question round (24:44) If you ever had to start again, how would you make your money? (25:29) What is the most common or biggest mistake that leaders make? (25:53) Who is a great leader (alive or dead) and why? (26:45) How do you hire top talent? (27:29) What is one of your proudest moments? (28:08) What is one interesting fact about you that not many people would know? (28:35) What daily routines do you have (morning or evening) that have helped make you successful? (29:45) What book (or books) changed your mindset or life? (31:15) What is the most exciting question you spend your time thinking about? (31:35) The most common frauds (32:00) What was your biggest challenge starting in business and how did you overcome it? (32:54) What unusual or underrated food or drink should more people try out? (33:17) What makes you happiest? 33:38 ruiditos (33:47) Any asks or requests for the audience?…

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1
#170 - Nick Shackelford, From soccer player to ecommerce legend (re-up) 1:25:56

3 years fa1:25:56

1:25:56

Nick Shackelford is a former LA Galaxy player and the man behind many popular brands, such as PepsiCo and Apple. Now focusing on everything related to paid media and performance within ecommerce and as the Co-Founder of Structured Social, he has been blowing up ecommerce brands by scaling social focused campaigns consistently past 8-figures through programmatic buying, influencers, e-mail and adwords.…

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1
#169 - Norm Lanier on Selling Online, The Feedback Loop with the Customer and Expanding the Product Line 47:24

3 years fa47:24

47:24

Norm Lanier is the CEO of Lone Star Art, a successful sign manufacturer and seller based in Texas. After getting his degree in photography and starting his creative career, he worked his way up to become a Senior Graphic Designer for companies like Exxon, Compaq and HP. On his 50th birthday, he walked away from corporate life to fulfill his lifelong dream of working and creating art for himself. Today he has a team that helps him create products in-house with the singular vision of bringing beautiful art into people's homes. Lone Star Art is now a 6-figure company that recognizes its responsibility to do good in the world as they grow, and every month they donate to different organizations. Bullet points (00:10) Intro (02:40) The start as an entrepreneur (06:02) Transitioning to full time, selling on Amazon and starting to sell artwork (08:27) The feedback loop with the customer (13:05) Getting more space, manufacturing and building a Shopify store (16:09) Buying a house instead of a commercial space (19:00) Expanding the product line, diversifying and selling wholesale (20:27) How to find wholesale opportunities (24:17) The manufacturing side (28:04) The charitable side (30:51) Rapid fire question round (31:07) If you ever had to start again, how would you make your money? (31:53) What is the most common or biggest mistake that leaders make? (32:42) Who is a great leader (alive or dead) and why? (33:37) How do you evaluate a good business deal? (34:32) What is one of your proudest moments? (36:00) What is one interesting fact about you that not many people would know? (36:36) What daily routines do you have (morning or evening) that have helped make you successful? (37:33) What book (or books) changed your mindset or life? (39:18) What is the most exciting question you spend your time thinking about? (40:32) What advice would you give your younger self? (41:21) What unusual or underrated food or drink should more people try out? (42:00) What makes you happiest? (43:29) Any asks or requests for the audience? (44:12) Where to find out more…

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1
#168 - Roland Frasier on Identifying one-in-a-lifetime opportunities (re-up) 1:24:36

3 years fa1:24:36

1:24:36

Roland Frasier is a serial entrepreneur, business mentor, investor and a lawyer. He’s truly passionate about business and has been advising massive brands on both business and legal-related issues. His specialties include scaling businesses through the design and implementation of marketing campaigns, as well as negotiating, structuring and funding mergers and acquisitions, among many others. Roland is constantly looking for businesses to buy, re-position and sell, and shares his story on today’s episode of Smarter Destiny Podcast.…

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1
#167 - Gretta van Riel on Turning audiences into brands and trends into markets (re-up) 1:19:10

3 years fa1:19:10

1:19:10

Gretta van Riel is one of Australia’s top young serial entrepreneurs and influencers, with a massive Instagram following and her own ecommerce course. Having 5 multi-million dollar startups under her belt, she truly knows how to turn audiences into brands and trends into markets. With her deep understanding of the influencer marketing scene both as a brand and an influencer, Gretta created her own marketing platform, Hey Influencers, to help connect brands and social media influencers. Find out how she went from launching her first startup at the age of 22 with $24 in the bank to becoming a global success in today’s episode of Smarter Destiny.…

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1
#166 - Moiz Ali - Quitting the perfect job to become an entrepreneur (re-up) 1:14:28

3 years fa1:14:28

1:14:28

Moiz Ali is a Harvard lawyer turned entrepreneur, investor and speaker. After selling his first business, a flash sales site for spirits called Caskers, Moiz founded Native. The company specializes in creating high-quality natural care products, and it’s the fastest growing CPG company in the United States, with over 1 million customers nationwide. The company was acquired for $100 Million in November 2017. Today Moiz is an active investor in over 100 startups, and a speaker on stages across the world.…

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1
#165 - Sean Briscombe on The Three Secrets To Success, The Truth About Taxes and Giving Back 57:11

3 years fa57:11