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Brand Building - Strong on the Inside
Manage episode 302774450 series 2953667
How much does your organization spend on your brand? Usually, this question yields answers in the following spending categories: research, logo design, collateral production, messaging, and ads. And maybe content, Social Media, and a few other things.
While all of these are important, this list is missing the two fundamental delivery mechanisms of the brand itself: people, and the online user experience.
136 episodi
Manage episode 302774450 series 2953667
How much does your organization spend on your brand? Usually, this question yields answers in the following spending categories: research, logo design, collateral production, messaging, and ads. And maybe content, Social Media, and a few other things.
While all of these are important, this list is missing the two fundamental delivery mechanisms of the brand itself: people, and the online user experience.
136 episodi
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