#10: The Secret to a Sweet Life with Loren Brill Castle

SPIN IT: Business & Crisis Management with Stephynie Malik

Today on the show we’re talking with Loren Brill Castle, the Founder and CEO of Sweet Loren’s.

Loren’s mom was diagnosed with cancer when she was 14 and was sick for 12 years. That killed Loren to see her mom suffering, but it never swayed her positivity, Loren took ownership of her life and stopped being the victim!

Loren graduated from the Annenberg School of Communication at the University of Southern California with a BA in Communications, she also became a certified Hatha yoga instructor while in college. Loren completed a Master Class in cooking at The New School in New York City, and she also studied at the Natural Gourmet Institute learning how to eat healthy and how that affects your life in more ways than one.

Loren was also diagnosed with cancer when she was only 22 years old, only months after graduating college. She founded Sweet Loren’s in 2011 shortly after her battle with cancer, it is now one of the fastest growing startups today, growing 655%!

Today Loren and Stephynie talk about how her battle with cancer has shaped her healthy lifestyle today, and if there was ever a point that Loren wanted to give up. They also talk about how Loren and her company did so well in 2020, during a pandemic, and how being a CEO has changed Loren’s life.

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Timestamps:

2:51 - Loren’s Mom Battling Cancer

11:02 - Staying Positive in the Hard Times

14:07 - The Misinformation About Cancer Online

19:26 - Being Able to Eat What You Want

21:16 - Sweet Loren’s

25:32 - What Diet Does Loren Eat?

27:59 - Was There Ever a Point Where Loren Wanted to Give Up?

31:22 - Dealing with Investors in the Business

33:21 - What’s Next for Sweet Loren’s?

36:14 - How Did Sweet Loren’s Scale So Well in the Pandemic?

40:16 - How to Keep Your Team Happy and Company Morale Up

42:00 - Balancing Loren’s New Baby and Sweet Loren’s

45:32 - How Has Being a CEO Changed Who Loren is?

47:43 - Top Tips FOr Young Aspiring Entrepreneurs

50:43 - One Flavor Sweet Loren’s Has Not Been Able to Perfect Yet

51:30 - Where Can You Find Loren Online?

Mentioned in the Episode:

Loren’s Linkedin - https://www.linkedin.com/in/loren-brill-castle-56887121

Loren’s Instagram - https://www.instagram.com/lorenbrill

Loren’s Facebook - https://www.facebook.com/lorenbrill

Loren’s Sweet Loren’s Website - https://www.instagram.com/sweetloren