EP 283 How to Successfully Bootstrap your Startup Business

Startup Life Show with Ande Lyons

Bootstrapping is how many newly minted founders launch their startup.
Using their own savings and borrowing capability to get their business off the ground.
However, lack of funding can cause a founder to freeze, to get caught in a mindset chokehold that prevents them from moving forward... from seeing solutions.
How do you get unstuck?
Our guest, Tiana Sanchez, is the queen of dissolving mindset blocks that keep folks from achieving their dreams.
AND… she shares outstanding advice and pathways to help you bootstrap your business to achieve traction and increase valuation ... because when you can increase valuation through bootstrapping, investors will be more interested in your deal… and you’ll keep a much higher percentage of the equity in your business.
Tiana is the CEO and Founder of TSI LLC (Tiana Sanchez International), a leadership and development company helping organizations train and develop a more competent, confident, caring and collaborative workforce.
Tiana is also a Number 1 bestselling author, executive coach, corporate trainer, keynote speaker, and host of Like a REAL Boss podcast.
Tiana’s public and private sector corporate training and development client list includes Sony Pictures, BMW, Mercedes Benz, and California State University Long Beach.
She is the author of two books: “Undefeatable” (https://amzn.to/42Yj59Q) and “F’D Up – The UPside of Failure” (https://amzn.to/3BxziqC) and is well known for her engaging, high-energy keynote presentations at Leadership Conferences, Women’s Conferences, Higher Education Events, and Company Retreats.
To learn more about Tiana's services, please visit: https://tianasanchez.com
Follow and connect with Tiana via these social platforms:
LinkedIn
https://www.linkedin.com/in/tianasanchez/
Facebook
https://www.facebook.com/TianaSanchezFanPage/
Twitter @LikeARealBoss
https://twitter.com/likearealboss
Instagram @LikeARealBoss
https://www.instagram.com/likearealbosslady
Tiana's Books:
Undefeatable: Conquering Self-Defeat https://amzn.to/42Yj59Q
F'd Up: The UPside of Failure Kindle Edition https://amzn.to/3BxziqC
Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers!
Ande ♥
https://andelyons.com
#bestyoutubechannelforstartups #startupstories #bootstrap #mindsethacks
WHAT WE LEARNED:
00:00 - meet Tiana Sanchez
07:00 - Tiana became an entrepreneur after a painful layoff
11:00 - what's your talent stack?
13:00 - Hot Dog and a Stick - loooove this story!
16:36 - how to dissolve external blockers (competition!)
19:00 - how Tiana launched and built her business without a degree and resources
30:00 - Undefeatable - Conquering Self-Defeat
37:00 - to make money, you have to spend money
40:00 - how to build partnerships and collaborations to grow your business
44:00 - F'D Up: The UPside of Failure
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