Episode 719 | How to Test Pricing, Lifetime Deals, and Building Something for Everyone (A Rob Solo Adventure)

Startups For the Rest of Us

In episode 719, join Rob Walling as he embarks on another solo adventure, tackling listener questions. He discusses how to test pricing, addresses the pitfalls of one-time payments vs. SaaS, and he reflects on “building something for everyone.” He wraps up with advice on making better recommendations.

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Topics we cover:

• 0:58 – Testing different prices for your product
• 8:12 – One-time or lifetime payments
• 15:02 – Horizontal products, building something for everyone
• 21:43 – Making descriptive recommendations

Links from the Show:

• 718 | When to Give Up, Open Source Competition, Painful Features, and More (with Derrick Reimer)
• TinySeed
• Building & Scaling Products: Lessons Learned from Four Years and 8,000 Customers – Des Traynor
• Shoe Dog by Phil Knight
• Sid Meier's Memoir! by Sid Meier
• Masters of Doom by David Kushner
• Doom Guy by John Romero
• The Ultimate Sales Machine by Chet Holmes

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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