How to Use AI to Enhance Your Customer-Centric Strategy with Sangeeta Prasad

StrategyCast

Elevate your marketing game with "Fiercely Human" insights! This episode reveals the secrets to integrating technical expertise, fostering authentic connections, and using AI to enhance, not replace, human experiences. Plus, hear success stories from major brands!
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==Let's Break It Down==

• 06:17 Capturing Slalom's essence: culture, people, relationships.
• 09:56 Strong marketing and audience resonance are key.
• 12:45 Understanding, tailoring, co-creating, solving customers' challenges collaboratively.
• 13:46 Brands often neglect aligning internal ethos with customers.
• 17:26 Slow down, stay curious, solve business challenges.
• 20:09 AI's role: productivity, differentiation, potential disruption.
• 24:41 Prioritize genuine feedback for human-centric improvement.
• 27:25 Brands seek engagement solutions; AI sometimes assists.
• 30:55 Human connection remains central, even with AI.

==Where You Can Find Us==

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