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Episode 38: What Sales Leaders Must Do To Prepare for the Rise and Rise and Rise of AI with Matt Swalley
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In this episode of the Stronger Sales Teams podcast, Matt Swalley, Co-Founder of Omneky, joins Ben Wright to discuss the evolving role of AI in Sales. Matt explains how sales has shifted from face-to-face interactions to more transactional and digital processes. He highlights the importance of personalization in marketing and how AI can be used to generate and optimize personalized ad creatives. Matt also emphasizes the need for sales teams to embrace AI tools and provides tips for preparing and capitalizing on AI advancements.
Key Takeaways:
- Sales has evolved from face-to-face interactions to more transactional and digital processes.
- Personalization is crucial in marketing, and AI can generate and optimize personalized ad creatives.
- Sales teams should embrace AI tools and subscribe to AI newsletters to stay updated on new technologies.
- Prompt engineering is a valuable skill for maximizing AI outputs.
- AI empowers creativity and streamlines sales processes, but employees' jobs will not be eliminated.
Time Stamps:
0:00 Intro
1:03 Guest Introduction
3:03 Omneky
4:38 Evolution of Sales
6:29 Sales Channels
10:21 Capitalizing AI Tools
12:25 A.I. as a Co-Pilot Rather Than Human Replacement
15:19 Guest’s Learning Tips
17:55 Guest’s Socials
18:45 Outro
About The Guest:
Matt Swalley is a co-founder at Omneky, an AI marketing platform that generates and optimizes personalized ad creatives to increase sales across all digital touchpoints. With 13 years of strategic leadership experience at AT&T, Matt has a strong background in corporate strategy, business development, and sales team growth. He is passionate about leveraging AI to empower creativity and streamline sales processes.
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