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Episode 49: A Weak Offer Will Get a Weak Response – Use Your Words Well with Steve Plummer
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In this episode of the Stronger Sales Team podcast, Ben speaks with Steve Plummer, a renowned copywriter and marketing strategist. They discuss how the words we choose can shape perceptions, drive sales, and create powerful connections with customers. Tune in for insights that will transform the way you think about communication...in all forms.
About the Guest:
Steve Plummer - Marketing Strategist, Coach, Sales Expert, and Speaker. With a knack for crafting winning strategies and persuasive copy, Steve has driven millions in sales for businesses of all sizes. With a background in education as a high school head of faculty and deputy principal, Steve is passionate about mentoring and teaching. He is a father of four living on the Sunshine Coast, where he spends his free time on the beach or penning poetry.
Steve is the founder of Symmetry Marketing and author of the book "The Influential Marketer"
Key Takeaways:
- Words are powerful tools that shape our mental state and outcomes; savvy use of language can significantly alter results.
- When writing copy, begin with the customer's wants, needs, and the maturity level of the market.
- Crafting an effective offer is crucial: weak offers yield weak responses, while strong offers compel engagement and conversion.
- AI cannot replace the human touch in copywriting, as it cannot replicate empathy and unique human connection.
- Steve Plummer's book "The Influential Marketer" is crafted as a daily guide to provide bite-sized, actionable marketing insights.
Time Stamps:
0:00 Intro
1:11 Guest Introduction
2:50 Symmetry Marketing
3:57 Words Are Spells
6:16 Mistakes Sales Leaders Make in Writing Copy
11:32 Process of Content Writing
14:24 Tips for Creating Great Copy
18:27 A.I. in Copywriting
20:51 “The Influential Marketer”
24:34 Outro
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