What It Really Takes To Grow A Profitable Pilates Membership with Emma Jory

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Imagine for a second that you’re an expert fitness instructor.

You’ve learned from the best in the world, taught in-person classes for a decade, and even own a successful brick-and-mortar studio.

But you’re totally burned out and ready for a change.

Instead of scaling your in-person teaching, you want to better leverage your time and energy by building an online business.

The only thing is that you’re brand-new to online entrepreneurship.

Where do you start? What do you do first?

These are the questions that our guest on today’s episode of the podcast faced 7 years ago.

Her name is Emma Jory and she’s the founder of ePilates Online.

Emma joins us on the show today to share the highs and the lows from her experience building her online pilates membership site.

Emma is a lovely person with a ton of valuable insights to share with you.

We hope you enjoy this conversation as much as we did.
EPISODE HIGHLIGHTS
1:26 – Meet Emma Jory!
6:28 – How Emma transitioned from a brick-and-mortar pilates studio to an online platform
15:20 – A look at the way Emma creates, delivers, and markets her content
21:02 – How Emma manages the time she spends with free vs. paid members
28:54 – Emma shares some helpful pilates exercises for busy entrepreneurs
32:29 – The advice Emma wishes she received when she started her online business
40:57 – Where you can learn more about Emma