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Building Digital Experiences: Strategy, Design, and Client Relationships
Manage episode 468431365 series 3563392
Contenuto fornito da Mack McKelvey & Heidi Keele, Mack McKelvey, and Heidi Keele. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Mack McKelvey & Heidi Keele, Mack McKelvey, and Heidi Keele o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this episode of SUM Disruptors, hosts Mack McKelvey and Heidi "HK" Keele join Michael Verez Mora, founder and CEO of Yellow Lion, for an insightful discussion about modern web development and digital brand experiences.
Michael shares candid perspectives on what makes client-agency relationships work, why WordPress still dominates the CMS landscape, and how to navigate the delicate balance between creative vision and client needs. The conversation explores crucial questions like how often companies should refresh their websites, the role of SEO in web development, and why startups often play it too safe with their digital presence.
Beyond the technical insights, Michael offers valuable advice for young professionals entering the industry and reveals how his journey from fashion design to digital agency owner shaped his approach to client relationships. This episode delivers practical wisdom for marketers, agency professionals, and anyone involved in digital transformation projects.
Key topics:
Website development and maintenance best practices
Client-agency relationship management
SEO and content strategy
Starting and scaling a digital agency
Breaking through the "sea of sameness" in web design
13 episodi
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