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Todd Craig talks supply chain: Marketing, Hype and AI
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#supplychain #ai #digitalization #logistics #procurement #marketing #marketingtips #marketingstrategy
Join host Ulf Venne in this engaging episode of the Supply Chain Pioneers Podcast, featuring special guest Todd Craig, Chief Marketing Officer of DePosco. Todd dives deep into his 30-year career in the supply chain industry, discussing the evolution of marketing, the importance of actionable insights, and the role of AI and data in modern supply chains. Todd also provides valuable advice for young professionals entering the field, insights into handling large-scale acquisitions, and the significance of customer success. Don't miss this in-depth conversation packed with industry expertise and practical tips!
00:00 Introduction to Supply Chain Pioneers Podcast
00:35 Meet Todd Craig: A Journey in Supply Chain
01:34 The Evolution of Supply Chain Marketing
03:57 Data and AI: Transforming Supply Chain Decisions
06:41 The Art and Science of Marketing
14:05 The Role of Analysts in Supply Chain Solutions
19:21 Challenges in Change Management
22:55 Flexibility in Solutions and Operations
23:56 Major Acquisition: Logfire to Oracle
24:39 Competing Against the Establishment
26:55 DePosco's Three Tenets: Speed, Simplicity, Growth
30:18 Customer Success in Cloud SaaS
32:02 Future of Marketing and AI
39:25 Competitive Spirit in Business and Sports
42:13 Conclusion and Final Thoughts
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