#411: How To Talk To A CEO (hint: NOT like a baby) w/ Brett Schklar

Sweat Equity Podcast® | The #1 Business-meets-Comedy Podcast | Hosted by Law Smith + Eric Readinger

Brett Schklar is the founder and CEO of GROW Powerful, a B2B Fractional CMO agency focusing on growth for emerging tech companies and any SMB needed chief marketing officer placement. Chapters/Timestamp Jumps by Otter.ai - Otter referral link https://otter.ai/referrals/AVPIT85N

• Cold Sweat Equity Podcasting Streaming Show. 0:00
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• What’s the best way to find Brett? 2:05
• Introducing brett sklar and his company, grow powerful.
• What a fractional CMO is.
• What fractional cmos are and how they work.
• Why fractional cmo is cheaper.
• What’s the average lifespan of an agency? 6:50
• The average lifespan of a CMO is 18 months.
• Brett is transparent about his pipeline.
• People tend to repeat the same behaviors.
• Going in-house full time as a chief marketing officer.
• The advantage of having a fractional CMO or advisor –. 11:35
• Having a couple of clients going on at a time for strategy.
• Having a fractional CMO.
• How to write a chat gpt prompt.
• Advice to 13 year old self.
• Why Google is losing the game so quickly. 16:20
• Raising kids in tball.
• Why Google is losing the game so quickly.
• Google is rebranding chatgbt as a search engine.
• Google is cracking down on ad-based content.
• The free version has gone up. The paid version has not. 19:29
• How to talk to ceos.
• How to approach ceos in a positive light.
• Self-selecting marketing haters, and how to overcome them.
• Marketing is one of 20 things going on.
• How do we identify the type of ceo and how do we create a language? 23:06
• Making it simple and bite-sized for the CEO.
• The four types of ceos out there.
• Three types of ceos, sales-driven, operations-driven and sales-oriented.
• How to identify the right CEO.
• What do you do when the ceo is a bit whipped in getting ideas from the wife? 28:00
• Getting ideas from the boss.
• Facebook to kids is like hooking up with an algo.
• Building a story-based presentation for an enterprise sales client.
• Building a circle of trust.
• How do you handle bad ideas from clients? 32:45
• How to handle bad ideas from clients.
• The random acts of marketing.
• The sopranos-style approach to dealing with ideas.
• How to frame the question of getting opinions.

Brett Schklar's calls-to-action growpowerful.io linkedin.com/company/growpowerful growupwithgrow.com Episode sponsored by SQUARESPACE website builder https://squarespacecircleus.pxf.io/sweatequity by CALL RAIL call tracking https://bit.ly/sweatequitycallrail by LINKEDIN PREMIUM - 2 months free! https://bit.ly/sweatequity-linkedin-premium --- Sweat Equity 🔗s SweatEquityPod.com Linktr.ee/SweatEquity Hosts’ Eric Readinger & Law Smith 🔗s LawSmithWorks.com Tocoba.ga --- Wanna help Sweat Equity without spending a dime? Sure, we’re the #1 business comedy & comedy business podcast on earth, but we can always practice Kaizen, aka continuous improvement. Please? We’ll be your BFF! Hook us up by

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