Questo sito fa uso di cookie per migliorare l'esperienza di navigazione degli utenti. Leggi la nostra Normativa sulla privacy e i Termini di servizio per saperne di più.
OK!
Contenuto fornito da Konrad Grzejszczak. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Konrad Grzejszczak o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Player FM - App Podcast Vai offline con l'app Player FM !
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Contenuto fornito da Konrad Grzejszczak. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Konrad Grzejszczak o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Contenuto fornito da Konrad Grzejszczak. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Konrad Grzejszczak o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Poznajcie historię Joanny Jasek, która wyruszyła w daleką podróż po Azji z mężem i 9 miesięczną córką. 1. Jak dać napiwek? Wrzucić do skarbonki dowolną kwotę, nawet 1 PLN na numer konta: 44 1140 1010 7461 0000 0017 9081 W tytule podaj: Zasilenie mPay 2.Zniżka na Twój pierwszy pobyt w Airbnb: https://www.airbnb.pl/c/konradg552 https://www.instagram.com/konrad_gp/ https://www.instagram.com/strusja/?hl=pl…
Poznajcie historię Ady, która zwiedziła ok. 50 krajów, mieszkała na Dominikanie, Islandii czy w Jordanii. Obecnie przed pandemią uciekła na Teneryfę, gdzie pracuje w sanktuarium dla koni. 1. Chcesz mi dać napiwek i wesprzeć tworzenie podcastu? Numer konta: 44 1140 1010 7461 0000 0017 9081 W tytule podaj: Zasilenie mPay 2.Zniżka na Twój pierwszy pobyt w Airbnb: https://www.airbnb.pl/c/konradg552 IG https://www.instagram.com/konrad_gp/ IG Ady: https://www.instagram.com/ada.venture/?hl=pl…
Poznajcie historię Julii, która mieszka w północnej Anglii i która zajmuje się finansami w firmie produkującej najpopularniejszą herbatę w Wielkiej Brytanii, czyli Yorkshire Tea. 1. Chcesz mi dać napiwek i wesprzeć tworzenie podcastu? Numer konta: 44 1140 1010 7461 0000 0017 9081 W tytule podaj: Zasilenie mPay 2.Zniżka na Twój pierwszy pobyt w Airbnb: https://www.airbnb.pl/c/konradg552 IG: https://www.instagram.com/konrad_gp/…
Poznajcie historię Weroniki, która wyjechała do pracy do Berlina, spełnia się w roli Social Media and Marketing Managera i jest zakochana w Berlinie. 1. Chcesz mi dać napiwek i wesprzeć tworzenie podcastu? Numer konta: 44 1140 1010 7461 0000 0017 9081 W tytule podaj: Zasilenie mPay 2.Zniżka na Twój pierwszy pobyt w Airbnb: https://www.airbnb.pl/c/konradg552…
Benvenuto su Player FM!
Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.