Franchise Success Stories - Jon Ostenson - Taking Flight: EO Atlanta Podcast - Episode # 033

Taking Flight: The Entrepreneurs Journey Podcast

Today’s guest is a Forbes contributor on Franchising and Best-Selling Author of Non-Food Franchising. Please welcome to the show Jon Ostenson, CEO and Consultant at FranBridge Consulting. Jon joins host Sarah Tourville to share the challenges and successes of entrepreneurship, the importance of niche specialization, and overcoming business challenges. Learn with Sarah about Jon’s entrepreneurial journey, and the value his company brings to clients!

Takeaways:

• Jon emphasizes the importance of specializing in non-food franchising to differentiate oneself and attract clientele. He stresses that carving out a niche allows consultants to offer tailored expertise that resonates with potential clients.
• Sarah and Jon delve into the perks of specializing within their industry, emphasizing how clients highly value consultants with extensive knowledge and experience. They discuss how being perceived as specialists can lead to more lucrative opportunities and long-term partnerships.
• Jon elaborates on his strategy for managing the high demand for his consulting services by collaborating with trusted partners. He explains how this approach not only expands his capacity but also ensures his clients receive comprehensive support tailored to their needs.
• Reflecting on his entrepreneurial journey, Jon underscores the crucial role of a supportive network comprising his wife, business partner Alan Young, and organizations like EO. He highlights how these connections provide invaluable mentorship, encouragement, and collaborative opportunities.
• Jon finds fulfillment in witnessing his clients' businesses thrive through franchising, emphasizing the immense growth potential across various industries. He celebrates the role he plays in guiding entrepreneurs through their journey to success.
• Jon underscores the value of his EO forum, emphasizing its nurturing environment, shared values, and focus on personal and professional growth. He explains how being part of such a community fosters collaboration, accountability, and continual learning, ultimately enhancing his effectiveness as a consultant.

Quote of the Show:

• “I love being a part of the journey with my clients, not just guiding, but also living it with them.” - Jon Ostenson

Links:

• LinkedIn: https://www.linkedin.com/in/jonostenson/
• Company website: https://franbridgeconsulting.com/
• Book: https://www.amazon.com/Non-Food-Franchising-Better-Business-Ownership/dp/B0BJNDCGN4
• EO Atlanta Organization: https://www.eoatlanta.com/

Ways To Tune In:

• Stitcher: https://www.stitcher.com/show/1035225
• Spotify: https://open.spotify.com/show/4e67LgZSZ0Vc2anrFzN8A1
• Apple Podcast: https://podcasts.apple.com/us/podcast/taking-flight-the-entrepreneurs-journey-podcast/id1652695640?uo=4
• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9jNjJkNzk4OC9wb2RjYXN0L3Jzcw==
• Amazon Music: https://music.amazon.com/podcasts/82088400-c5a3-413c-9692-4719c8f1fd67/taking-flight-eo-atlanta-podcast
• Podcast Addict: https://podcastaddict.com/podcast/taking-flight-the-entrepreneurs-journey-podcast/4496468
• Deezer: https://www.deezer.com/show/6138535
• Player FM: https://player.fm/series/series-3482373
• Podchaser: https://www.podchaser.com/podcasts/taking-flight-the-entrepreneur-4968156
• YouTube: https://youtu.be/SRfy53WUfrg

Taking Flight is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/