S1 Ep7: Getting Your Content Seen With Andy Crestodina Tech Demand Weekly! podcast

Artwork

Business Audioboom Tech Demand Weekly Marketing

Player FM - Internet Radio Done Right

Aggiunto sette anni fa

Contenuto fornito da Tech Demand Weekly!. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Tech Demand Weekly! o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

<

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/all-about-change">All About Change</a></span>

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/all-about-change">All About Change</a></span> podcast artwork

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/all-about-change">All About Change</a></span> podcast artwork

1
All About Change

Annulla l'iscrizione

13 giorni fa13d ago

Annulla l'iscrizione

Ogni mese+

How do we build an inclusive world? Hear intimate and in-depth conversations with changemakers on disability rights, youth mental health advocacy, prison reform, grassroots activism, and more. First-hand stories about activism, change, and courage from people who are changing the world: from how a teen mom became the Planned Parenthood CEO, to NBA player Kevin Love on mental health in professional sports, to Beetlejuice actress Geena Davis on Hollywood’s role in women’s rights. All About Change is hosted by Jay Ruderman, whose life’s work is seeking social justice and inclusion for people with disabilities worldwide. Join Jay as he interviews iconic guests who have gone through adversity and harnessed their experiences to better the world. This show ultimately offers the message of hope that we need to keep going. All About Change is a production of the Ruderman Family Foundation. Listen and subscribe to All About Change wherever you get podcasts. https://allaboutchangepodcast.com/

Tech Demand Weekly! « »
S1 Ep7: Getting Your Content Seen with Andy Crestodina

6 anni fa 35:23

Condividi

MP3•Pagina principale dell'episodio

Contenuto fornito da Tech Demand Weekly!. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Tech Demand Weekly! o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this week's episode of Tech Demand Weekly! we look back on the six previous episodes with the co-founder and CMO of Orbit Media Studios, Andy Crestodina.

Andy shares his thoughts on what our previous guests have had to say, from Madalyn Sklar's video tweets to Elise Dopson's story of Zendesk's unique marketing video.

In the second half of Charles' chat with Andy, we explore what happens next to the content marketers create and how to get it seen by the right audience.

Please subscribe to the podcast on your favoured podcast catcher and share the episode with your contacts.

… continue reading

49 episodi

#Business #Audioboom #Tech Demand Weekly #Marketing

Artwork

S1 Ep7: Getting Your Content Seen with Andy Crestodina

Tech Demand Weekly!

published 6 anni fa

Condividi

MP3•Pagina principale dell'episodio

Contenuto fornito da Tech Demand Weekly!. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Tech Demand Weekly! o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this week's episode of Tech Demand Weekly! we look back on the six previous episodes with the co-founder and CMO of Orbit Media Studios, Andy Crestodina.

Andy shares his thoughts on what our previous guests have had to say, from Madalyn Sklar's video tweets to Elise Dopson's story of Zendesk's unique marketing video.

In the second half of Charles' chat with Andy, we explore what happens next to the content marketers create and how to get it seen by the right audience.

Please subscribe to the podcast on your favoured podcast catcher and share the episode with your contacts.

… continue reading

49 episodi

#Business #Audioboom #Tech Demand Weekly #Marketing

كل الحلقات

×

1
S2 Ep11: People Of Tech: Radu Stanescu 35:45

4 years fa35:45

Riproduci in seguito

Riproduci in seguito

35:45

On this episode of People of Tech, Charles is joined by Radu Stanescu . Radu is the CEO of Sandline , an IT Security firm based in Romania and a Senior Information Security Consultant at the European Parliament. Radu first knew he wanted to work in information technology when his parents bought him his first computer in 1995. In the podcast, Radu talks about the journey of his career and gives his opinion on the current landscape of cybersecurity. Originally published on 26/2/2019…

1
S2 Ep10: People Of Tech: Philip Blake 42:27

4 years fa42:27

Riproduci in seguito

Riproduci in seguito

42:27

On this episode of People of Tech, Charles is joined by Philip Blake , the Country Manager (UK and EU) of EC-Council , the world's largest certification body for Ethical Hacking and Advanced Information Security Training. Philip has been working at EC-Council since 2016. His employers are the suppliers of cybersecurity training including leadership training courses for IT professionals. In the podcast, Philip discusses his career to date, explains more about what EC-Council provide to their customers and gives his opinion on the current threat landscape in regards to how we can protect ourselves and our organisatio Originally published on 4/2/2019…

1
S2 Ep9: People Of Tech: Aloysius Cheang 32:00

4 years fa32:00

Riproduci in seguito

Riproduci in seguito

32:00

On this episode of People of Tech, Charles welcomes Security Expert Aloysius Cheang to talk all things IoT. The Internet of Things has been talked about for the last five years but encompasses all things from laptops and mobile phones to smart devices like Google Home and Smart fridges. Aloysius Cheang is the Executive Vice President for Asia Pacific at the Centre for Strategic Cyberspace + International Studies. As well as the work he does with CSCIS, Aloysius is the CEO of a company that specialises in developing the basic building blocks for implementing security into IoT products. Originally published on 21/1/2019…

1
S2 Ep8: People Of Tech: Dr. Pheobe Fletcher 46:52

4 years fa46:52

Riproduci in seguito

Riproduci in seguito

46:52

On this week’s People of Tech, Dr Phoebe Fletcher joins Charles to discuss her work and her thoughts on the implementation of Smart Cities. Phoebe is a board member and Vice President of Political Science and International Affairs for The Centre for Strategic Cyberspace and International Studies . She runs programmes and analyses how social media is leveraged into current affairs, public policy and mass media. Originally published on 14/1/2019…

1
S2 Ep7: People Of Tech: Richard Zaluski CEO of the Centre for Strategic Cyberspace and International Studies part 2 32:41

4 years fa32:41

Riproduci in seguito

Riproduci in seguito

32:41

This is the second part of our conversation with the CEO and President of The Centre for Strategic Cyberspace and International Studies , Richard Zaluski. Join Charles as he talks to Rich about Smart Tech and find out how someone with such knowledge of cyber criminal behaviour manages to live his life, dealing with the internet daily, just like the rest of us. Originally published on 7/1/2019…

1
S2 Ep6: People Of Tech: Richard Zaluski CEO of the Centre for Strategic Cyberspace and International Studies part 1 35:42

4 years fa35:42

Riproduci in seguito

Riproduci in seguito

35:42

Richard Zaluski is Charles' guest on this week's podcast. Richard is the CEO and founder of the Centre for Strategic Cyberspace and International Studies . In this first episode of a two parter, Rich discusses his career to date and what he thinks of the cyber events of 2018. Originally published on 2/1/2019…

1
S2 Ep5: People Of Tech: David Swan Intelligence Analyst 42:56

4 years fa42:56

Riproduci in seguito

Riproduci in seguito

42:56

On this episode of People of Tech, Charles is joined by David Swan. David is the Director for the Cyber Intelligence Defence Centre for the Centre for Strategic Cyber Space and Security Science . In his own words, he is their "spook" running their intelligence opperations. Find out what David thinks of the cyber security industry presently, his opinion on so called "white hat" hackers and why he sees his 16 year old son as "quite an interesting cat". Originally published on 24/12/2018…

1
S2 Ep4: People Of Tech: Scott Helme Security Researcher 36:09

4 years fa36:09

Riproduci in seguito

Riproduci in seguito

36:09

Joining Charles this week is Security Researcher and blogger, Scott Helme. Scott is the founder of the popular securityheaders.com and report-uri.com , free tools to help you deploy better security. You can find his blog at his website scotthelme.co.uk Originally published on 17/12/2018

1
S2 Ep3: People Of Tech: Jane Frankland CISO Advisor & Champion of Women in Tech 41:37

4 years fa41:37

Riproduci in seguito

Riproduci in seguito

41:37

Joining Charles this week is CISO advisor and champion of women in tech, Jane Frankland . Jane started out in cyber security over 20 years ago and in that time has held senior executive roles at several large PLC’s and has a strong track record of working with some of the world’s biggest brands. In 2017, Jane published her first book, In Security , exploring the reasons for the lack of women working in cyber security, expelling the myths and providing a true insight into strategies for attracting, identifying and retaining more women in the industry. Women In Red Ball Gowns - Jane's blog post about what happened at InfoSec The InSecurity Code of Conduct Originally published on 10/12/2018…

1
S2 Ep2: People Of Tech: Steve Wright DPO & SIO part 2 20:02

4 years fa20:02

Riproduci in seguito

Riproduci in seguito

20:02

This is part two of our chat with Steve Wright , the Data Protection Officer at the Bank of England. At the time of recording, Steve was working as the Data Protection and Information Security officer at John Lewis & Partners. Click here to listen to part one. Steve Wright has worked in the field of information security for 25 years. He has worked for some of the biggest brand names in the world including Siemens, Unilever and Deloitte. He has worked for John Lewis and Partners since April 2016 and is a prominent name in his field, often sharing his insights as a guest speaker at conferences held throughout Europe. In this episode of People of Tech we’re focussing on what it’s like to work as a data protection and security officer. Steve discusses how he got to his role and the changes he has seen happen as well as his thoughts on the challenges ahead and how he removes himself from work at the end of the day. For more information about Steve, please visit his website here . Originally published 3/12/2018…

1
S2 Ep1: People Of Tech: Steve Wright DP & SIO part 1 26:53

4 years fa26:53

Riproduci in seguito

Riproduci in seguito

26:53

In this first episode of People of Tech, a brand new podcast, our host Charles Commins speaks to the interim DPO at the Bank of England, Steve Wright . At the time of recording, Steve was Data Protection and Security Information Officer at John Lewis & Partners. Steve Wright has worked in the field of information security for 25 years. He has worked for some of the biggest brand names in the world including Siemens, Unilever and Deloitte. He has worked for John Lewis and Partners since April 2016 and is a prominent name in his field, often sharing his insights as a guest speaker at conferences held throughout Europe. Steve discusses the digital transformation he has witnessed in his current role at John Lewis and gives his opinion on the state of the cyber security industry after a turbulent year that has included the hacking of British Airways. You can find out more about Steve at his website . Originally published 26/11/2018…

1
S1 Ep36: Emotional Buying with Nick Hague 33:27

6 years fa33:27

Riproduci in seguito

Riproduci in seguito

33:27

Emotional buying happens all the time in B2C. In this episode of Tech Demand Weekly, Nick Hague of B2B International explains how utilising market research can help B2B marketers inject emotion into their campaigns. For more on this episode visit our Tech-Demand.com/Podcast

1
S1 Ep35: How To Write A Blog Post with Gareth Hancock 31:07

6 years fa31:07

Riproduci in seguito

Riproduci in seguito

31:07

Somehow it has taken 35 episodes to get to the subject of writing blog articles. Gareth Hancock of That.Content.Shed joins Charles to talk us through the difference between copywriting, blogging and article writing. We also discuss the benefits of writing a regular blog and how having one can help you connect with your customers.…

1
S1 Ep34: Website Accessibility with Jeff White 31:44

6 years fa31:44

Riproduci in seguito

Riproduci in seguito

31:44

Jeff White returns to talk more about making websites accessible to all. Whilst optimizing your website for accessibility will help it rank higher in SEO and stop you from getting sued (ask Beyonce!) it is also simply the right thing to do! For more information and for lots of useful links, take a look at our website !…

1
S1 Ep33: Voice Tech in B2B with Molly Raycraft 31:29

6 years fa31:29

Riproduci in seguito

Riproduci in seguito

31:29

With an estimated *65 million people in the US now own a Google Home, Amazon Alexa or something similar, Voice Tech is slowly becoming a part of our lives. Through Smart Speakers, voice marketing is taking off in the consumer world, but it has B2B applications too. This week's guest is Molly Raycraft of B2B Marketing. Molly is a copywriter and is named as one of the top 15 journalists to follow in B2B. Recently Molly published a blog on b2bmarketing.net showcasing how B2B brands are utilising voice technology for their marketing campaigns. Towards the end of the episode, Molly suggests how voice tech could be used to make content accessible to everyone. For more information on accessibility, listen to episode 30: Website Optimization with Jeff White * Edison Research’s Infinite Dial Report 2019.…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep32: Social Media Metrics with Martin Ochwat 28:43

6 years fa28:43

Riproduci in seguito

Riproduci in seguito

28:43

Numbers are great. We all love them and we all want them to be higher. We think that by having high numbers of followers and likes that we must be succeeding but my guest today says these are not the metrics we should be striving for. Martin Ochwat first started dabbling in online marketing in 2005, selling digital video game characters on eBay. Martin has worked for and set up his own tech companies and now uses his experience to advise heads of marketing and entrepreneurs on growing their businesses. He has recently written an article for Content Marketing Institute where he calls likes, retweets, followers and shares Vanity Metrics. Martin's website Martin's article on Content Marketing Institute…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep31: Podcast Repurposing with Amy Woods 29:19

6 years fa29:19

Riproduci in seguito

Riproduci in seguito

29:19

"Repurposing content is the ultimate form of content marketing," says Amy Woods of Content10X.com . Find out how you can repurpose your podcast or video content in this episode of Tech Demand Weekly! Amy Woods is the founder of Content 10X , a creative agency specializing in repurposing content. Amy uses podcasts as her starting point with many of her clients. In this podcast, Amy gives advice on how you can repurpose your content to reach your maximum audience potential.…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep30: Website Optimization with Jeff White 26:44

6 years fa26:44

Riproduci in seguito

Riproduci in seguito

26:44

Website optimization isn't just about making your website look good. As Jeff White of Kula Partners explains, it is also about equality. Jeff White is the co-founder of Kula Partners , an agency designed to help leading manufacturers digitally transform their marketing and sales. For more information on this episode visit tech-demand.com/podcast/…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep29: Insight Brokers with Jeff Allen 34:33

6 years fa34:33

Riproduci in seguito

Riproduci in seguito

34:33

Insight Brokers, what are they? On this week's episode of Tech Demand Weekly! Charles learns about the new trend in marketing that is Insight Brokers. While it may be something that you think you already do within your marketing department, our guest today suggests that there is a lot more on offer. Jeff Allen has 20 years of digital marketing experience which started at an email platform company before moving to the agency side. Aside from running the day-to-day at Hanapin, a digital marketing agency, he oversees the popular industry blog, PPC Hero, and conference series, Hero Conf.…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep28: TDW Meets Francis and Jeff from Above The Fold 43:12

6 years fa43:12

Riproduci in seguito

Riproduci in seguito

43:12

Back in episode #20 Charles was joined by Francis Ma of Brafton to talk all about video marketing in 2019. That appearance on Tech Demand Weekly caused a rift between Francis and his podcast partner in crime, Jeff Baker. Together they host the Above The Fold podcast which is a marketing podcast that sidelines in Top Gun quotes and AI chat. In fact, it's probably a podcast more about movies, TV shows and artificial intelligence with a sprinkling of marketing trends thrown in. Francis and Jeff tell Charles why they created Above The Fold, how it started life as a failed video and why podcast analytics suck.…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep27: TDW Meets John Wall of Marketing Over Coffee 29:41

6 years fa29:41

Riproduci in seguito

Riproduci in seguito

29:41

As we've been taking a look at podcasting over the last few episodes, we here at Tech Demand Weekly thought it might be a good idea to talk to some of the best known marketing podcasts out there. This week is the turn of John J. Wall from Marketing Over Coffee . Marketing Over Coffee is a weekly podcast presented by John J. Wall and Christopher S. Penn . The reason it's called Marketing Over Coffee? Well, in the beginning, John and Chris would meet up at their local Dunkin' Donuts store at half five in the morning and record the show while drinking a cup of hot Joe!…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep26: The Art of the Interview 23:20

6 years fa23:20

Riproduci in seguito

Riproduci in seguito

23:20

Continuing our look at podcasting, Charles speaks with journalist, freelance writer and publisher, David Howell about interviewing. The most popular form of podcast involves an interview of some description. Some, like this one, are one on one between guest and host and others take snippets of the guests answers to help articulate the narrator's story (see Serial or Criminal). In this episode, David talks about the main purpose of conducting an interview, gives his advice on how to conduct yourself during an interview and why the old adage "fail to prepare, prepare to fail" is key to getting the best content out of an interview. David Howell is Nexus Publishing . Specializing in technology and business subjects, his work has appeared in the national press and many of the leading technology and business magazines. Visit our website https://tech-demand.com/podcast/ Send us an email podcast@tech-demand.com…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep25: How To Podcast 29:09

6 years fa29:09

Riproduci in seguito

Riproduci in seguito

29:09

This week’s episode sees the start of our mini series on podcasting. Podcasts are a relatively new tool for the content marketer but with their low cost and potential high reach, they offer great value to any business. Over the course of the next few episodes, we'll be hearing from marketers who already host podcasts to find out why they do it and what makes them successful. We'll also be talking to some of the industry’s biggest names to get tips and advice on how you can start your very own podcast. This week's guest is podcaster Colin Gray. Colin is the CEO and founder of thepodcasthost.com , a podcast network and a huge content resource on creating a successful show. As the host of the Podcraft podcast , Colin gives advice on how to podcast from what equipment to use, how to tell great stories, editing and even monetizing your podcast.…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep24: Facebook Ads with Akvile DeFazio 25:56

6 years fa25:56

Riproduci in seguito

Riproduci in seguito

25:56

On this week's podcast we are exploring the world of Facebook Ads. Charles's guest this week is Akvile DeFazio , a conversion driven marketer and is passionate about helping businesses expand their online visibility and reach their goals via social media. Akvile is the President of AKvertise , a social media marketing and advertising agency based in California.…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep23: Facebook Groups with Jen Lehner 28:37

6 years fa28:37

Riproduci in seguito

Riproduci in seguito

28:37

Facebook Groups aren’t always the first thing that comes to mind when looking at B2B marketing but they can be a powerful way to establish your expertise; create an engaged community; and find new customers, peers, and partners. On this episode we delve into the world of Facebook Groups and find out how you can make them work for your marketing strategy. Jen Lehner is a digital marketing strategist, specialising in social media marketing. In 2013 she created her own company Jen Lehner Media and has helped business owners create an effective marketing strategy using social media and digital tools.…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep22: Facebook Messenger Marketing with Chrys Tan 37:20

6 years fa37:20

Riproduci in seguito

Riproduci in seguito

37:20

In this episode Chrys Tan and Charles take a look at Facebook Messenger Marketing. You’ve probably heard of Messenger Marketing or messenger chat bots, but in today’s episode we are looking at what it is and how you can fit it into your marketing campaign. Chrys Tan is the founder of Chrys Media , a messenger marketing agency for online businesses. She is also the host of the Hack Your Online Business podcast .…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep21: Social Media Video with Christine de Leon 33:56

6 years fa33:56

Riproduci in seguito

Riproduci in seguito

33:56

Over the last few episodes Video Marketing has been our subject. So far we have explored the benefits of using video, how you can inject emotion into your videos and what has happened with video over the years as well as what we expect to see happening in the future. Today’s episode explores video marketing for social media. According to a study conducted by Web Marketing Video Council, a staggering 60% of brands are actively using social media video today. Christine de Leon is the editor in chief of The Beautiful Truth, a platform that shares knowledge, expertise and critical thinking on where creativity meets purpose. Christine cut her teeth as a broadcast journalist before being made the chief of Oglivy’s first content studio. Christine has created content for the likes of Unilever, Philips and British Gas helping brands to articulate something new and meaningful about themselves.…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep20: Video's Role in 2019 33:52

6 years fa33:52

Riproduci in seguito

Riproduci in seguito

33:52

Every year predictions are made about video being bigger and better. In 2018, Jeff Baker of Brafton wrote an article dedicated to why video would be a must in the year ahead. One year on, Jeff's colleague, Francis Ma joins Charles to talk about whether Jeff was right and what role video will have to play in B2B marketing in 2019. Francis Ma is the Vice President of Content at Brafton . In ten years he has worked his way up from the role of writer to having all of the creative teams report to him. Francis is also the co-host of the Above The Fold podcast .…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep19: Making Emotional Video for B2B 42:23

6 years fa42:23

Riproduci in seguito

Riproduci in seguito

42:23

Adam Penny of Connected Pictures speaks with Charles about how inserting emotion into your marketing videos is possible for B2B campaigns. For more information please visit our website .

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep18: Video Marketing with Andy Crestodina 35:31

6 years fa35:31

Riproduci in seguito

Riproduci in seguito

35:31

Video marketing is always at the top of every new year predictions list and 2019 has been no different. In our own episode with Stephanie Stahl , live video in particular was predicted to be making a huge splash this year. On this episode of Tech Demand Weekly! Charles talks to digital strategist and content marketer, Andy Crestodina about his most recent article on the subject, The Three Types of Marketing Videos…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep17: Storytelling in 2019 27:11

6 years fa27:11

Riproduci in seguito

Riproduci in seguito

27:11

Elise Dopson is a freelance writer, blogger and ghostwriter from Manchester, England. The last time she appeared on the podcast , Elise talked about Zendesk and how it used the story of it’s brand name being used by another company as part of a marketing campaign. This time around, Elise discusses some of the big B2C marketing campaigns of the last few years and what B2B marketers can learn from them.…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep16: Content Marketing in 2019 with Stephanie Stahl 33:49

6 years fa33:49

Riproduci in seguito

Riproduci in seguito

33:49

Stephanie Stahl is the General Manager at the Content Marketing Institute. In December 2018, Stephanie published 85+ Expert Predictions for Content Marketing in 2019 where she asked content marketers to give their thoughts on the year ahead. Having collated all those thoughts and opinions, Charles thought it would be good to find out what Stephanie herself thinks will happen.…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep15: TDW's 2019 Predictions 15:30

6 years fa15:30

Riproduci in seguito

Riproduci in seguito

15:30

At this time of year we all like to look back over the year just gone and forward to what comes next. Here on Tech Demand Weekly we're no different and with the help of some of our friends we have some 2019 predictions. So sit back, relax and hear from Andy Crestodina, Jeff Sass, David Howell, Clement Lim and Stephanie Stahl.…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep14: A Look Back at 2018 42:53

6 years fa42:53

Riproduci in seguito

Riproduci in seguito

42:53

With Christmas just around the corner, Tech Demand Weekly! takes a look back at content marketing in 2018. With a little help from those people who have already appeared on the podcast, Charles guides us through what we have learned throughout the year.

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep13: Starting Out with SEO with Myles Winstone 33:55

6 years fa33:55

Riproduci in seguito

Riproduci in seguito

33:55

Having great content is the most important part of any marketing campaign but there's no point in having it unless your audience can get to it. SEO is the second most effective tactic for digital marketeers in 2018 according to Ascend2's Digital Marketing Strategies Report, after content marketing. In this episode of Tech Demand Weekly, Charles speaks with marketing specialist freelancer, Myles Winstone who discusses why SEO is so important and how you cant start your SEO campaign. To contact Myles, email him at myles@writeandweb.uk…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep12: How To Write An Effective Case Study with Clement Lim 33:48

6 years fa33:48

Riproduci in seguito

Riproduci in seguito

33:48

In the first episode of Tech Demand Weekly, we explored the White Paper and how to write one. In this episode we are looking at another favourite of the content marketer's arsenal, the case study. Charles is joined by Clement Lim , a former journalist and Lawyer from the United Kingdom. In 2013, Clement decided to switch careers and became a freelance copywriter and content marketer. Clement has worked with CEO’s and marketing executives and has a proven track record of producing outstanding content that increases brand awareness, starts conversations and generates leads. With Clements background in copywriting he was the perfect person to speak to regarding case studies and how to write an effective one. Clement can be found at limwriter.com The book Clement mentions during this week's episode is called Made To Stick by Chip and Dan Heath.…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
Lead Definition: A Final Thought Roundtable 51:03

6 years fa51:03

Riproduci in seguito

Riproduci in seguito

51:03

November is Lead Generation month here on Tech Demand Weekly! and we are excited to have SiriusDecisions on board as a sponsor for the month. To complete our month on Lead Generation and the definition of a lead, we've gathered all four of our guests around the one table to give their final thoughts on the definition of a lead. Joining Charles for this special edition of Tech Demand Weekly! are Terry Flaherty of SiriusDecisions, Chris Boorman of CA Technologies, Pamela Guyton-Micheles of Avalara and Hubspot's Sharen Murnaghan.…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep11: Lead Definitions: A Sales View 42:49

6 years fa42:49

Riproduci in seguito

Riproduci in seguito

42:49

November is Lead Generation month here on Tech Demand Weekly and we are excited to have SiriusDecisions on board as a sponsor for the month. So far in this mini-series we have heard the theorists' , tech vendor's and demand gen manager's view on the definition of a lead. In this episode, Charles talks to Hubspot's Senior Key Account Manager, Sharen Murnaghen. Sharen has over 20 years experience in sales and was the first female salesperson to make over $1 million ARR.…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep10: Lead Definition: A Demand Gen Manager's View 30:34

6 years fa30:34

Riproduci in seguito

Riproduci in seguito

30:34

November is Lead Generation month here on Tech Demand Weekly and we are excited to have SiriusDecisions on board as a sponsor for the month. So far in this mini-series we have heard both the theorists' and tech vendor's view on the definition of a lead. In this episode Charles talks to Avalara 's Demand Generation Manager, Pamela Guyton-Micheles . Pamela is a demand generation leader and has a proven record of increasing conversion in the US, as well as EMEA, APAC, and LATAM.…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep9: Lead Definitions: A Tech Vendor's View 40:09

6 years fa40:09

Riproduci in seguito

Riproduci in seguito

40:09

November is Lead Generation month here on Tech Demand Weekly and we are excited to have SiriusDecisions on board as a sponsor for the month. Continuing our month on Lead Generation, in this week's episode Charles speaks to marketing leader, Chris Boorman about the practical side of dealing with leads on an everyday basis. Chris Boorman is the Vice President of Marketing at CA Technologies. Previously, Chris was the CMO for Automic and was honoured by SiriusDecisions with a ROI Award for his Sales Performance Alignment Funnel.…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep8: The Definition of a Lead with Terry Flaherty of SiriusDecisions 50:40

6 years fa50:40

Riproduci in seguito

Riproduci in seguito

50:40

November is Lead Generation month here on Tech Demand Weekly and we are excited to have SiriusDecisions on board as a sponsor for the month. One of the biggest challenges for the B2B marketer is that there isn't one sole, universal definition of a "lead". So in this episode we are starting right from the beginning of the process and asking what is the definition of a lead? Joining Charles on the podcast is Terry Flaherty, who is a Senior Research Director at SiriusDecisions . SiriusDecisions is a research and advisory firm that delivers the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance. Fast growing companies rely on SiriusDecisions research and insights to improve their decision-making ability and help them implement and change processes faster to drive growth. Based on a recent study, SiriusDecisions clients are proven to grow 12-15 times faster than their peers and have a 34% higher profitability rate. SiriusDecisions ’ mission is to help their clients achieve cross-functional alignment and improved performance through access to cutting-edge research and collaborative, step-by-step counsel. Check out their latest research and insights at SiriusDecsions.com .…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep7: Getting Your Content Seen with Andy Crestodina 35:23

6 years fa35:23

Riproduci in seguito

Riproduci in seguito

35:23

In this week's episode of Tech Demand Weekly! we look back on the six previous episodes with the co-founder and CMO of Orbit Media Studios , Andy Crestodina . Andy shares his thoughts on what our previous guests have had to say, from Madalyn Sklar's video tweets to Elise Dopson's story of Zendesk's unique marketing video . In the second half of Charles' chat with Andy, we explore what happens next to the content marketers create and how to get it seen by the right audience. Please subscribe to the podcast on your favoured podcast catcher and share the episode with your contacts.…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep6: Content Marketing and Twitter with Madalyn Sklar 34:48

7 years fa34:48

Riproduci in seguito

Riproduci in seguito

34:48

Want to find a content marketing guru to help improve your current strategy? Look for them on LinkedIn. Want to connect with new prospects? Find them using Facebook Ads. Want to form a trusting and human relationship with all of those people? Use Twitter. On this week's Tech Demand Weekly! podcast, Charles speaks to serial entrepreneur, community builder and leading Twitter marketing expert, Madalyn Sklar. Madalyn has 22 years digital marketing experience and 13 years experience in social media marketing. No wonder she is ranked the #1 Social Media Power Influencer in Houston, Texas, USA. Madalyn has lots of advice and tips that will help drive any content marketing strategy forward on one of the world's largest social media networks. With over 300 million monthly active users, Twitter is a network that simply can't be ignored. Yet, many B2B's choose to steer clear. This week's podcast looks at how Twitter should be used effectively by all of it's members. Contact the podcast via email at podcast@tech-demand.com Leave a review on Apple Podcasts , we'd really appreciate it!…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep5: Repurposing Content with Nathan Isaacs 36:08

7 years fa36:08

Riproduci in seguito

Riproduci in seguito

36:08

Repurposing content has already been discussed on the show a few weeks back but the importance it has in speeding up a marketing campaign and reducing the amount of time marketers spend doing it makes it worthy of further consideration. For this week's episode, Nathan Isaacs discusses how content can be repurposed into many other forms of marketing material, taking inspiration from Jay Baer and how he will turn one five minute video into 11 different pieces of content. Nathan Isaacs began his career as a sailor on the submarine USS Baltimore before becoming a reporter for the Tri-City Herald in Washington. He moved into marketing in 2008 and is now a senior content strategist, copywriter, podcaster and video guy at Act-On Software.…

T

Tech Demand Weekly!

Tech Demand Weekly! podcast artwork

1
S1 Ep4: The Art of Storytelling with Elise Dopson 26:21

7 years fa26:21

Riproduci in seguito

Riproduci in seguito

26:21

This week, Charles speaks to freelance writer, blogger and ghost writer, Elise Dopson . Elise lives and works in Manchester, England. At the age of 12 Elise's first work was on her own beauty blog before getting a job at a content marketing agency. After two years she became a freelance writer and now helps marketing businesses attract, and convert, their audience through what she calls a compelling blog strategy. You can read Elise's blog post The 3-Step Guide to Storytelling in Content Marketing on her website elisedopson.co.uk Zendesk Alternative advert Dollar Shave Club UK advertisement…

Benvenuto su Player FM!

Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.

Ascolta più di 500 argomenti

Ascolta questo spettacolo mentre esplori