))
EJ Weiss of AB InBev’s BEES On Driving E-commerce Transformation
Manage episode 358882311 series 3312337
Contenuto fornito da CGT. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da CGT o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Digitizing the route to market has been a priority for consumer goods companies for a very long time, and the pandemic amped the urgency to a 10. For AB InBev, this meant really stomping on the pedal when rolling out their BEES e-commerce technology, which lets retailers place their orders through a mobile app — and a lot more.
Over the past few years, its use has exploded and has transformed how the company works with retailers. In this episode of Tech Transformation, we’re talking with EJ Weiss, global director of strategy at BEES at AB InBev, about the impact the tech has had within the company and how they use these learnings and data across the enterprise.
Listen to learn:
•Where BEES fits within AB InBev's larger e-commerce strategy
•How its success is driving additional transformation within AB InBev
•How they’re leveraging learnings to improve the technology
•What drove their decision to offer third-party products to retailers
•Other ways that BEES is transforming AB InBev and its partners
50 episodi
Condividi
