))
Seth Goldman of Eat the Change on CPG Innovation
Manage episode 324820900 series 3312337
Contenuto fornito da CGT. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da CGT o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this episode of Tech Transformation, we sit down with Seth Goldman, co-founder of Eat the Change, Honest Tea, and PLNT Burger, to break down some of the differences of innovating in a startup vs. a giant company. We talk about what it’s like trying to balance conscious consumption with making a profit in the food space, and we discuss greenwashing in the consumer goods industry.
Other topics discussed with Goldman, who also sits on the board of Beyond Meat:
•What it’s like for Goldman being back in a more start-up, entrepreneurial role, and those "hindsight is 20/20" moments he’s drawing from
•Why launching a kid’s version of Honest Tea was so impactful and how he’s using that perspective now
•The differences between re-doing food and un-doing food, and what’s required for brands to be successful
•The making of Eat the Change’s newest product innovation, Cosmic Carrot Chews
•How CPGs can balance greenwashing with the value of achieving incremental progress
•The challenge and importance of balancing conscious consumption with operating and generating profits in the food space
50 episodi
Condividi
