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Episode 24 How Your Content Strategy Changes if TikTok is Permanently Banned
Manage episode 374518915 series 3447609
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Today, TikTok is arguably one of the most engaging social networking platforms in the world. Available in over 150 countries, with over 1 billion users, with downloads over 210 million times in the United States alone, this app is used by about 130 million Americans and 3.2 million Canadians per month. It is the 4th largest social networking site behind FB, YouTube and Instagram. Its user base is more pervasive among Generation Z. In 2022, TikTok’s annual revenue from ads came in at $11.04 billion, a 200% increase from 2021.
Recently lawmakers in Canada and US have continued to express concern that TikTok and its parent company, ByteDance maybe putting user sensitive data into the hands of the Chinese government. Recently, the US Federal government has banned TikTok on all government devices. The Canadian federal government including Ontario followed suit. India and Pakistan, had, already 2 years ago banned TikTok. Other countries on this bandwagon include France, Netherlands, UK, Belgium, Denmark, Taiwan, and Afghanistan.
By all accounts, there is a real possibility that users and businesses in Canada may soon further restrict access to TikTok. This will have significant impacts on business, especially access to and engaging the coveted Generation Z.
We invite Sergey. Ross, a video content creator, YouTuber with an in-depth background in marketing. He has worked with business from startup to enterprise on podcast production, demand generation, marketing and content strategy. He recently co-founded a new type of video production company called SWAY, bringing creator knowledge to B2B. Sergey’s experience makes him the ideal expert to delve into the best practices when it comes to effectively interacting and engaging with your customers. We’ll discuss best practices for these digital formats, as well as address the implications of the real possibility of TikTok’s permanent ban and what this will mean to founders.
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