E27: How to capture demand and create demand at scale in 2021 – with Chris Walker

Techie Talkie

Contenuto fornito da Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

3y ago 45:58

MP3•Pagina principale dell'episodio

(Episode Language: English)

Hi Techies,

On today’s episode, we’re excited to host Chris Walker, the CEO of Refine Labs.

Chris is a true thought leader in B2B tech marketing and the host of the highly popular “State of demand gen” podcast. What we love about Chris is that he’s a serial smasher of conventional wisdom. He continuously challenges the norms we are all used to thinking of as marketing facts.

We speak about:

How attribution today is broken, how it leads companies in the wrong path and how to do it right.

How Chris views the world split between capturing demand and creating demand and how much effort and budget should go into each.

Why podcasting is so effective for creating demand and how to be successful at it

Enjoy!

Episode Resources:

1. https://www.refinelabs.com/

2. https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP

29 episodi

#טכנולוגיה #עסקים #חינוך #Carmel Yoeli & Asaph Schulman #Asaph Schulman #Carmel Yoeli