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Contenuto fornito da Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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E3: How to do creative marketing as part of the product and successful online campaigns – with Elad Simon

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Manage episode 291908822 series 2922782
Contenuto fornito da Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
(Episode Language: Hebrew) Hey friends, In this episode, Elad Simon, currently the CEO of Craft and formerly the VP of Google and Taboola, shares with us a number of successful campaigns that he ran at Google that were mainly offline campaigns. Yes, Google does offline campaigns too, so why not you? So what did Google learn from sending 4 million envelopes (with a stamp) a year? Elad also shares his mantra about how marketing should work with the company's product and the opportunities to produce WOW moments in the customer experience, as part of the product that customers will eventually talk about and make a significant business impact. Enjoy!
  continue reading

29 episodi

Artwork
iconCondividi
 
Manage episode 291908822 series 2922782
Contenuto fornito da Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
(Episode Language: Hebrew) Hey friends, In this episode, Elad Simon, currently the CEO of Craft and formerly the VP of Google and Taboola, shares with us a number of successful campaigns that he ran at Google that were mainly offline campaigns. Yes, Google does offline campaigns too, so why not you? So what did Google learn from sending 4 million envelopes (with a stamp) a year? Elad also shares his mantra about how marketing should work with the company's product and the opportunities to produce WOW moments in the customer experience, as part of the product that customers will eventually talk about and make a significant business impact. Enjoy!
  continue reading

29 episodi

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