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No VAR (or ISV) Is an Island w/Star’s Kate Orara & Mark Rasho
Manage episode 364906062 series 2696421
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We’re big fans of partner-assisted selling, a perk of working within the reseller channel. This week, we’re focusing on partnering with hardware manufacturers with our friends at Star Micronics, Kate Orara (Partner Development) & Mark Rasho (Product Integration). What does partner-assisted selling & solutions mean to them? What should VARs & ISVs expect from their vendor relationships? How early or often should manufacturers be brought in on an opportunity?
#VARValue - Let’s talk about Star in particular. What do you offer VARs & ISVs as a partner?
TEConnecting with us:
Mark - mC-Label3
Kate - Cruise Robotaxis
Dean - The end of MTV News
John - Automaker subscription services
Talk to us!
Twitter - @TEConnectPod
Email - TEConnect@bluestarinc.com
Submit your topic ideas - https://www.bluestarinc.com/us-en/landing-pages/podcast-topics.html
Follow BlueStar on LinkedIn - https://www.linkedin.com/company/blue-star/
Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe
Sponsored by:
Star Micronics Tablet Stands
Elo I-Series 4
Zebra Sales Trifecta
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