7 Elements that make a tennis coaching website successful💻
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Hey coaches, in today’s post we’re going to be going over several elements that go into making websites attractive and effective. 1. WhatsApp/FB Messenger Widget You should be easily reachable for your customers. Having this widget will make reaching much easier for your customers which in turn increases trusts. When a customer clicks on this widget, it will open a direct conversation with you(or whoever) in WhatsApp or FB Messenger. This is a must in today’s age, you must be easily accessible. 1. Contact us Page This page goes hand in hand with the contact widgets above. This should be a back up for if the customers don’t want to chat, and want to stay old fashioned with an email. This page is is important because people need a way to contact you, and as stated above, this increases trust. 1. Testimonials Page Having a testimonials page is super important. It’s a way to give your prospect social proof. I could go more into the psychological side, but to keep it simple use pictures of players playing & having a good time. Have pictures of what your customers want from a tennis business. If a customers sees on your website the atmosphere that their searching for, they’re going to be much more inclined to give your practice a shot, just from a picture. 1. Why Choose Us Page People who come to your website are definitely interested in what you have to offer – that’s why they’re there. So, why wouldn’t you make it easy for them to learn all the reasons why they should follow the instinct that led them to the website in the first place and book a session? I strongly encourage you to create a Why Choose Us page on your website. This page might be the difference between someone signing-up on the spot, or never picking up a racket ever. 1. Color Scheme Having a color scheme congruent with tour business goes a long way. For example, Blue represents trust, Green represents health/healing, Red signifies taking action, & Yellow stimulates analytical process with mental clarity. These are just a few colors and their meanings, I recommend picking a color that you feel accurately conveys the message of your business, and then looking at a few complimentary colors to go along with the main color. 1. Lifestyle Photos Lifestyle photos should be all the photos you have on your website. Lively and fun photos of people having fun doing what you teach. Lifestyle photos are psychologically proven to be more appealing and positively influence prospects in the shopping process. So make sure you have plenty of lifestyle photos on your website that capture the vision of your business you want your prospects to have. 1. Calendar Page This page shows all the weekly sessions in your program. Very useful for current and potential customers alike. Having a schedule page on your website will also remove a lot of headache on your end, by avoiding customer emails asking when practices are. Having this page is really just for everyone’s convenience and creating a better customer experience, therefore increasing trust. Go ahead and join the free FaceBook Group!👇🏻👇🏻 https://www.facebook.com/groups/467198404159881/ Follow me on Instagram! https://www.instagram.com/ethankhwaja Friend me on Facebook! https://www.facebook.com/ethan.khwaja.3
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