Test. Optimize. Scale. podcast

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For centuries, members of the B’doul Bedouin tribe lived in the caves around the ancient city of Petra, Jordan. Then, in the 1980s, the government forced the tribe to move in the name of preserving the geological site for tourists. But if the residents are forced to leave, and if their heritage has been permanently changed, then what exactly is being preserved? SHOW NOTES: Meet The Man Living in The Lost City Carved in Stone Jordan: Petra's tourism authority cracks down on Bedouin cave dwellers The tribes paying the brutal price of conservation “There is no future for Umm Sayhoun” Jordan’s Young Bedouins Are Documenting Their Traditions on TikTok Check out Sami's company Jordan Inspiration Tours Learn about your ad choices: dovetail.prx.org/ad-choices…

Test. Optimize. Scale.

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

189 episodi

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Test. Optimize. Scale.

updated circa 9 ore fa

Pagina principale della serie•Feed

189 episodi

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1
Test. Optimize. Scale. #194 "Brand loyalty fuels long-term business growth." W/Christopher Treloar 40:42

9 hours fa40:42

40:42

My guest this week is Christopher Treloar, The Chief Executive Officer and Principal Accounting Officer of PLNTBurger. Chris has spent his career exclusively in restaurant operations. With a strong background in multi-unit operations management, team development, and systems innovation, Chris is a visionary leader who has consistently driven success in the food service industry. His dedication to excellence, data-driven decision-making, and people-focused approach make him a standout CEO in the field. His commitment to developing systems and procedures, combined with his strong analytical skills, has left a lasting impact on the organizations he's been a part of. Socials and website Linkedin: https://www.linkedin.com/in/christopher-treloar-0baaaa99/ Company LinkedIn: https://www.linkedin.com/company/46679956/admin/dashboard/ Website: https://www.plntburger.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. #193 "You can’t scale from 1 to 100 without a tight, dialed-in strategy." W/Andrew Barrow 53:12

7 giorni fa53:12

53:12

My guest this week is Andrew Barrow! Andrew built his first website at just 12 years old, getting an early start in ad tech back in the late ’90s. Since then, he’s led major digital campaigns for brands like Verizon and The CW and driven key partnerships at companies including Penske Media Corporation and MediaMath. Today, as Founder and President of Revenue Arc, Andrew combines data-driven insights, emerging technology, and a collaborative approach to help brands and agencies grow—without the traditional fee structure. Outside of work, he enjoys time with his wife and two kids and volunteers with organizations like SCORE, helping small businesses tap into the power of AI and advertising. Socials and website Linkedin: https://www.linkedin.com/in/barrowandrew/ Company LinkedIn: https://www.linkedin.com/company/revenuearc/ Website: https://www.revenuearcmarketing.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. Episode #192 “The foundation of success starts with step one” W/Tom Winter 54:58

15 giorni fa54:58

54:58

My guest this week is Tom Winter, the Chief Growth Officer and Co-founder of SEOwind, an AI-powered writing tool that creates content that actually ranks on Google and drives organic traffic. With nearly a decade of experience as Co-founder at DevSkiller where he helped corporations like Tata Consultancy Services and General Motors streamline tech recruitment, Tom combines technical expertise with a no-nonsense marketing approach. His experience extends to roles as Managing Partner at GetFound.pl, an Inbound Marketing Agency, Advisor at Eye One, and Chief Growth Officer consultant at Reffine. Tired of empty promises in the marketing world, Tom specializes in metrics-based strategies that bridge the gap between marketing and sales results. He's scaled his company from zero to customers in over 100 countries by focusing on growth hacking, content marketing, and AI-driven solutions. What sets Tom apart is his ability to develop frameworks that have helped companies achieve 10x growth through optimized content processes, coaching growth teams, and transforming businesses into sales machines. In today's conversation, Tom will share actionable insights that go beyond buzzwords to deliver real impact. Socials and website Linkedin: https://www.linkedin.com/in/tom-winter/ Website: https://seowind.io/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. Episode #191 “Vision Guides Teams While Demands Limit Growth" W/ Christian Ray Flores 49:21

21 giorni fa49:21

49:21

My guest this week is Christian Ray Flores. A high-performance coach, entrepreneur, international recording artist, and philanthropist with a story that spans continents and industries. From a childhood as a refugee in Chile to becoming a pop star in Eastern Europe, launching award-winning media ventures, and leading global philanthropy—his journey is a masterclass in resilience, reinvention, and impact. With a master’s in economics and fluency in four languages, Christian has built and advised startups, raised millions for businesses and missions, and coached top executives, founders, and creatives to sustained peak performance. He co-founded Third Drive Media, producing content that moves audiences and fuels innovation, and leads Xponential, where he empowers high achievers to maximize success and significance. As host of the Headspace by Christian Ray Flores podcast and author of Little Book of Big Reasons to Love America, he speaks globally on leadership, mindset, and the habits that create extraordinary lives. Socials and website Linkedin: https://www.linkedin.com/in/christianrayflores/ Website: https://www.xponential.life/ Instagram: https://www.instagram.com/christianrayflores/ Facebook: https://www.facebook.com/christianrayflores1 Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. Episode #190 “The act of trying something new is the key to success" W/Andrew Geisel 43:19

28 giorni fa43:19

43:19

My guest this week is Andrew Geisel. The Co-Founder and Head of Growth at Citizens, a hospitality brand redefining the modern café experience. With a deep passion for coffee and community, Andrew sharpened his expertise at one of Australia’s premier coffee brands before channeling his skills into building Citizens into a fast-growing, investor-backed business. His background in architecture, construction, and commercial real estate gives him a unique edge in developing standout café spaces that seamlessly blend design, functionality, and brand identity. As Citizens expands across the U.S., Andrew’s strategic vision and hands-on leadership are driving its growth into a category-defining brand. Socials and website Linkedin: https://www.linkedin.com/in/andrew-geisel-59793117b/ Website: https://www.citizens.coffee/ Check out the Citizens Coffee raise page: https://www.startengine.com/offering/citizens-coffee Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. EP #189 "Turn your customers into owners." W/Darren Marble 50:55

6 weeks fa50:55

50:55

This week on Test. Optimize. Scale. My guest is Darren Marble, a pioneering force in democratizing investment opportunities through media and technology. As the Executive Producer of Going Public®, he's revolutionizing how viewers engage with business television – creating the first show where audiences can invest in featured companies while watching in real-time. The groundbreaking series is set to launch its third season exclusively on 𝕏 in Spring 2025. Darren is also the CEO of Issuance, a leading SaaS investment platform that's facilitated over $300 million in securities investments. His entrepreneurial journey has attracted backing from some of the most respected names in venture capital and business, including Cyan Banister of Long Journey Ventures, fashion mogul Chris Burch, Acorns' Co-founder Walter Cruttenden, and Computershare Co-founder Chris Morris. A sought-after voice in the intersection of entertainment and finance, Darren's insights have been featured in major publications including the Wall Street Journal, New York Times, Forbes, and the Los Angeles Business Journal. He's raised $10 million for his own ventures and continues to push the boundaries of how media can transform investment opportunities for everyday people." Socials and website Linkedin: https://www.linkedin.com/in/darrenmarble/ X: https://x.com/darrenmarble Website: issuance.com Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. Episode #187 "If the success of the business is based on the owner it’s not scalable" W/Jeff Carlton 47:29

8 weeks fa47:29

47:29

My guest this week is Jeff Carlton, a Certified Business & Executive Coach with FocalPoint who brings an extraordinary blend of military leadership and business expertise to the coaching world. With over 30 years as a military officer and fighter pilot, Jeff has navigated both the skies and complex organizational challenges. His background includes serving as a USAF Inspector General, where he mastered the intricacies of compliance and auditing systems. Jeff's unique perspective combines his aerospace engineering education and Master's studies in aviation business with hands-on experience in strategic planning and continuous process improvement. His high-level security clearance and experience managing critical projects have given him invaluable insights into leadership under pressure. Today, he channels this wealth of experience into helping executives and businesses reach new heights through strategic coaching and consulting. Drawing from his military precision and business acumen, Jeff helps leaders develop clear flight paths to their goals. Socials and website Linkedin: https://www.linkedin.com/in/jeff-g-carlton/ Website: https://jeffcarlton.focalpointcoaching.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. Episode #186 “Understand What Success Looks Like” W/Simon Penson 49:20

9 weeks fa49:20

49:20

My guest this week is Simon Penson. Having started his career in journalism, he quickly became captivated by the power of audience building across all platforms. His expertise grew to encompass digital marketing, business leadership, strategy, and growth. His natural enthusiasm for innovation led him to establish, grow, and successfully sell two digital businesses, while continuing to pursue opportunities aligned with emerging consumer behavior trends. Throughout his journey, he gained valuable insights into building and scaling digital businesses effectively, mastering the complexities of M&A to maximize exit value. This experience formed the foundation for Scaled, a consultancy dedicated to guiding the next wave of agency leaders in building profitable businesses through to successful exits and beyond. His passion for technology remains strong, as he actively invests in founder-led businesses, contributing both capital and experience. He serves as a partner in Haatch Ventures, a leading early-stage B2B SaaS investment fund. Drawing from his extensive background, he now applies his expertise as a digital-focused NED, NxD, and Chair, helping private equity firms acquire and develop outstanding companies. His approach combines deep digital understanding with practical business experience, making him a valued advisor in the digital business landscape. Socials and website Linkedin: https://www.linkedin.com/in/simonpenson/ Website: https://simonpenson.co.uk/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. Episode #185 “Be Creative with Connecting to People” W/Jenny Kassan 54:06

10 weeks fa54:06

54:06

My guest this week is Jenny Kassan, Jenny is an attorney, coach, and ecosystem builder focused on capital access for underrepresented entrepreneurs. Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from UC Berkeley. She is the author of Raise Capital on Your Own Terms: How to Fund Your Business without selling Your Soul. Jenny co-founded the Sustainable Economies Law Center, the Force for Good Fund, and Opportunity Main Street. Socials and website Linkedin: https://www.linkedin.com/in/jennykassan/ Website: https://www.jennykassan.com Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. Episode #184 “Go out there and experience how beautiful life truly is.” W/Eddie Tobler 52:59

12 weeks fa52:59

52:59

My guest this week is Eddie Tobler, a seasoned expert in corporate governance and shareholder relations with over 15 years of industry experience. Currently serving as the Managing General Partner at West Coast Stock Transfer Corp, Eddie has established himself as a trusted advisor in the Community and Regional Banking sector, particularly specializing in guiding banks through public market transitions and M&A processes. Prior to his current role, Eddie spent a decade as the Director of Shareholder Services at Issuer Direct Corporation, where he honed his expertise in corporate actions and shareholder communications. His commitment to community service is exemplified through his nearly six-year tenure as a Foundation board member at Harnett Health, where he contributed to advancing healthcare initiatives in North Carolina. Based in the Fayetteville area, Eddie brings unique insights into the intersection of corporate governance, community banking, and shareholder relations. His particular focus on banks navigating the complexities of public markets makes him an invaluable voice in today's financial landscape." Socials and website Linkedin: https://www.linkedin.com/in/eddie-tobler/ Website: https://westcoaststocktransfer.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. Episode #183 “There's Less Pain Asking For Help than Finding Out you Need it Later.” W/Karl Dakin 52:02

13 weeks fa52:02

52:02

My guest this week is Karl Dakin. Karl is a seasoned entrepreneur and capital strategist with over four decades of experience in transforming innovative ideas into thriving businesses. As the founder of Dakin Capital LLC and an adjunct professor at the University of Denver's Daniels College of Business, Karl has pioneered the "Motivated Money Method," a unique approach to capital raising that focuses on aligning investor goals with entrepreneurial visions. His expertise spans multiple industries, from wellness and air disinfection technology to sustainable workforce housing. Currently serving as the Chief Financial Officer of Splish Naturals, Karl continues to drive innovation in the CBD wellness sector while maintaining his role as a dedicated educator and business coach. A passionate advocate for small businesses, Karl combines legal expertise with strategic vision to help entrepreneurs navigate the complex landscape of business growth. His work in opportunity zones, strategic planning, and international financial transactions has established him as a trusted advisor for businesses looking to make a meaningful impact. Whether sharing insights on capital acquisition or discussing the future of entrepreneurship, Karl brings practical experience and fresh perspectives to every conversation, helping shape the next generation of business leaders while fostering an environment where innovation thrives. Socials and website Linkedin: https://www.linkedin.com/in/karldakin/ Website: http://dakincapital.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. Episode #182 “Why are people investing, and what are they excited about?” W/Brian Belley 58:43

15 weeks fa58:43

58:43

My guest is Brian Belley, Brian is the Vice President of Product at KingsCrowd and a prolific angel investor who has backed over 220 private startups through equity crowdfunding and private syndicates. As the founder of Crowdwise.org and VentureWallet.co (acquired by KingsCrowd in 2021), Brian has established himself as a leading voice in the democratization of private investing. Beyond his investing activities, Brian serves on the Board of Directors for the Crowdfunding Professional Association and NE FIRST, where he helps shape the future of retail investing and robotics education. A self-taught developer and experienced engineering leader, he spent over a decade in the Defense & Space industry before focusing on fintech and startup investments. Brian holds a Master's in Aerospace Engineering from USC and combines his technical expertise with a passion for making private market investing accessible to everyone. As an advisor and mentor, he helps startups navigate the complexities of crowdfunding campaigns, drawing from his unique perspective as both an investor and platform builder." Social and Website: Linkedin: https://www.linkedin.com/in/brianbelley/ Website: https://kingscrowd.com/companies/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. Episode #181 “I was proud we stayed true to ourselves" W/Ryan Schwartz 57:30

17 weeks fa57:30

57:30

My guest is Ryan Schwartz, Ryan is a life-long storyteller with a passion for products that enrich the lives of consumers. Previously, Ryan brought his collaborative spirit to film production as a writer/producer/director and lead a full-service interactive marketing agency specializing in web designs, branded creative content, viral marketing, and print/marketing collateral. Today, Ryan brings his voice and passion to RYCA’s mission to improve lives through better oral care. Leading with gratitude and heart, Ryan has assembled a world class team at RYCA because he knows great people can make great things. Social and Website: LinkedIn: https://www.linkedin.com/in/ryan-schwartz-9754565/ Website: https://encompassbrush.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. Episode #180 “Draft your message to connect with your community" W/Devin Thorpe 59:56

18 weeks fa59:56

59:56

My guest is Devin Thorpe, a champion of social good and pioneer in social entrepreneurship. As a journalist, author, and speaker, Devin has dedicated his career to helping solve the world's biggest problems. He's the founder of the Your Mark on the World Center and author of multiple books on using money for good. Through his work, he's helped nonprofits raise over $500 million for worthy causes. A former CFO and business professor at the University of Utah, Devin pivoted from traditional finance to focus on impact investing and social entrepreneurship. He's interviewed over 1,200 changemakers and social entrepreneurs, sharing their stories through Forbes and his "Superpowers for Good" program. His insights have been featured in Forbes, Entrepreneur, and SUCCESS Magazine. Join us as we explore Devin's unique perspective on how businesses can be a force for good and his proven strategies for creating sustainable social impact while maintaining profitability. Social and Website: LinkedIn: https://www.linkedin.com/in/devinthorpe/ Website: https://www.devinthorpe.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency…

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Test. Optimize. Scale. Episode #179 “Find that skill, do your research, get your team and launch!" W/Benji Taylor Jones 48:45

19 weeks fa48:45