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#609: AI-powered DXPs and brand-aware personalized CX with Kathie Johnson, CMO at Sitecore

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Contenuto fornito da The Agile Brand. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Agile Brand o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

How much time does your marketing team spend on repetitive tasks that could be automated? Imagine if AI could free up that time by creating brand-aware content, letting your team focus on what matters most—creating impactful customer experiences.

Today, we’re exploring the future of Digital Experience Platforms and AI with Kathie Johnson, Chief Marketing Officer at Sitecore. We’re going to look at what an AI-Powered DXP is, and how it helps marketers achieve their goals and overcome some of their biggest challenges.

RESOURCES

Sitecore website: https://www.sitecore.com

Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio

Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

  continue reading

612 episodi

Artwork
iconCondividi
 
Manage episode 453142744 series 2577060
Contenuto fornito da The Agile Brand. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Agile Brand o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

How much time does your marketing team spend on repetitive tasks that could be automated? Imagine if AI could free up that time by creating brand-aware content, letting your team focus on what matters most—creating impactful customer experiences.

Today, we’re exploring the future of Digital Experience Platforms and AI with Kathie Johnson, Chief Marketing Officer at Sitecore. We’re going to look at what an AI-Powered DXP is, and how it helps marketers achieve their goals and overcome some of their biggest challenges.

RESOURCES

Sitecore website: https://www.sitecore.com

Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio

Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

  continue reading

612 episodi

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