#783: Typeface CMO Jason Ing on the paradox of hyper personalization and brand consistency

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

What happens when your brand has a million different voices speaking to a million different customers? Is that the pinnacle of personalization, or is it just brand chaos?

Agility requires both the speed to personalize content for every individual as well as the control to ensure every one of those interactions faithfully represents the core brand.

Today, we're going to talk about resolving one of the biggest paradoxes in modern marketing: achieving hyper-personalization at massive scale, without sacrificing brand governance and consistency. We’ll explore how generative AI is moving from a creative novelty to a core operational engine for enterprise marketing, enabling brands to craft unique stories for every customer, while ensuring they all sing from the same hymn sheet.

To help me discuss this topic, I'd like to welcome, Jason Ing, CMO at Typeface.
About Jason Ing
Jason Ing is the Chief Marketing Officer at Typeface, where he leads global marketing and drives the shift toward AI-powered content creation. Over the past two decades, he has built high-performing marketing teams and launched enduring, customer-obsessed campaigns at brands including Procter & Gamble, Xbox, Amazon Prime Video, AWS, and Gusto. Known for systematically scaling teams, programs, and go-to-market motions, Jason has a track record of delivering marketing strategies that not only drive impact in the moment but continue to perform years later. At Typeface, he helps modern marketers rewire how their teams work—so they can move faster, scale smarter, and unlock AI’s full potential.
Jason Ing on LinkedIn: https://www.linkedin.com/in/ingjason/
Resources
Typeface: https://www.typeface.ai
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