Rewind: How to Confidently Raise Prices (and Avoid Discounting)

The Authority Builder Podcast

We all want to earn more money for the value we bring, but we’re afraid we’ll lose prospects if we raise prices…

This mindset tricks you into underpricing yourself…

This week, we’re rewinding back to a favorite episode that will help you raise your prices today—and finally earn what you’re worth.

In this episode, we tackle some well-known, yet seldom used principles that lead to better fees:

• The mindset that leads to higher fees
• Why clients complain you’re too expensive and how to respond
• How to avoid discounting when clients ask, “Is that the best you can do?”
• The best way to present your fees
• Why bonuses are useful, even in service businesses
• And more