Ep 153: Because Niching Down Your Podcast Can Transform It with Stefanie Gass

The B-Word with Joanne Bolt

💗 When I started my podcast years ago, I did tons of research and actually landed on a podcast course from my amazing guest on the show today, Stefanie Gass! Stefanie is a Christian business and podcast coach, boundary boss, and multi-six-figure CEO. She helps women grow their online businesses and make money online using podcasting! She is the host of a top 20 globally ranked business podcast, Online Business for Christian Women. So I knew I just had to have her on to discuss her success journey in podcasting, how she found her specific niche and her thoughts about cutting certain social media platforms out of your marketing! You are going to want to listen to this more than once! 🎧
🌟Key Highlights:
• When she really niched down into 3 levels of her podcast audience, her revenue and sales started to take off.
• It’s okay to “start fuzzy” and not know exactly what you’re doing in the beginning.
• How your podcast can be your main marketing tool.
• Less is more when it comes to your offers. Don’t dilute your sales with confusion.
• Listening to your people is the absolute best way to find success in your business.
• You don’t have to be on every social media platform like instagram or tiktok if you don’t want to be, or feel like it’s taking from you more than it’s giving.
• How the podcast world might evolve and if it’s the right long form content for you.
🎤 So many mic drops in this episode! Head over to my instagram @itsjoannebolt and send me a DM with your biggest “aha!” moment from this episode and be sure to give Stefanie’s podcast a whirl here!
As always, remember your message does not have to be perfect. It is perfect for someone!
Connect with Stefanie:
Website
Podcast

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network. We exist to help women podcasters make more money.
I can't WAIT to welcome YOU inside the Podcast(H)er Network! www.podcasther.com