190: Maximizing Your Podcast Revenue: The Truth About Sponsorships and Affiliate Marketing

The B-Word with Joanne Bolt

I’m getting a little spicy today, and we’re diving deep into the nitty-gritty of podcast sponsorships and affiliate marketing. I had a fascinating (and honestly, eye-opening) discussion with a potential sponsor, and I just had to share the juicy details with you. Spoiler alert: it’s all about knowing your worth and understanding the value you bring to the table.

At the end of the day, it’s about creating partnerships that benefit both the brand and the influencer. As a podcast host, your job is to inform and engage your audience, not to act as a sales team. So, know your worth, have those tough conversations, and always stay true to yourself and your audience.

Thanks for tuning in, and remember: you’ve got this! 💪

In This Episode You’ll Learn:

00:00 Intro

01:03 Receiving a Sponsorship Offer

01:26 Understanding Commission Based Marketing

02:05 Being Offered ONLY Straight Affiliate Payments

03:00 Affiliate Marketing Explained

03:35 Sponsorships Explained

04:52 This Products MIND-BLOWING RESPONSE!!!

05:23 How An Affiliate Based System Would Work With A Sales Team

07:32 Designing And Pitching A Hybrid Offer That Suits YOU!

09:22 Similarities Betwen The Real Estate Industry And The Influencer Industry

09:58 What Kind Of Entrepreneur Do You Want To Be?

10:54 Know Your WORTH!

RESOURCES

• Join the Podcast(Her) Network: https://www.podcasther.com/
• Check out The B Word Blog: https://www.thebwordpodcast.com/blog/190

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What’s been YOUR experience with sponsorships? Tag me on Instagram and let me know!