))
The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
«
»
Episode 958 – BACON – Chapter 10: The Connection Conundrum!
Manage episode 407999287 series 3186756
Contenuto fornito da Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
If you have been involved in online marketing in any way over the last 10+ years, you have been fed a steady diet of more. More followers equals more sales. More hits to your website equals more sales. More social media engagement leads to more sales.
Almost nobody would argue that more sales are bad, but people have conflated more with better. I am here to say that better is worth more.
In the world of relationship marketing, sales begin at connection. A connection can come in the form of a follow, a friend request, a connection request, a message, a website form submission, or whatever each platform uses to start, generate, and maintain conversations and relational connections.
The main goal is to stay top of mind and maintain a connection so people will see your content, consume it, and hopefully learn something, and then engage in a relationship at the time of their choosing. That is the promise of social media. They do this for free, so people will pay for advertising to do just that!
300 episodi
Condividi
