Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
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Contenuto fornito da The Better Different | We Kill Mediocrity and Thebetterdifferent.com - Dennis van der Locht. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Better Different | We Kill Mediocrity and Thebetterdifferent.com - Dennis van der Locht o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Heineken: Building a global brand on local insights | Anuraag Trikha, Heineken | S02E01
Manage episode 206644520 series 2316992
Contenuto fornito da The Better Different | We Kill Mediocrity and Thebetterdifferent.com - Dennis van der Locht. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Better Different | We Kill Mediocrity and Thebetterdifferent.com - Dennis van der Locht o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Every brand marketer and entrepreneur should love this interview with Anuraag Trikha, Global Brand Director at Heineken. He shares his learnings and insights after years of being responsible for Heineken's communication in over 192 countries. Episode cheat sheet: * What it is that makes Heineken unique * How Heineken builds a global brand for local markets * How important it is to be consistent * How global co-creation leads to valuable local insights * How you can’t kill mediocrity without creativity * The story of an awesome omnichannel campaign surrounding the Champion’s League with Jose Mourinho * How to use personalization for your own brand * What Anuraag means with ‘swipe up’ marketing * What metrics Heineken uses to measure successful branding * How to stay lean as one of the biggest brands in the world * Working together as one while your marketing team is spread all over the world * Anuraag's 1 special tip for brand marketers and entrepreneurs Thank you so much for listening! If you like it, please help us by giving us 5-star reviews on iTunes. Any suggestions, feedback or Star Wars jokes? Let me know on Twitter @Dennisvdlo or send an e-mail to Dennis@thebetterdifferent.com. To learn more about Heineken, you can visit their website www.heineken.com or go to a bar near you!
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5 episodi
Manage episode 206644520 series 2316992
Contenuto fornito da The Better Different | We Kill Mediocrity and Thebetterdifferent.com - Dennis van der Locht. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Better Different | We Kill Mediocrity and Thebetterdifferent.com - Dennis van der Locht o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Every brand marketer and entrepreneur should love this interview with Anuraag Trikha, Global Brand Director at Heineken. He shares his learnings and insights after years of being responsible for Heineken's communication in over 192 countries. Episode cheat sheet: * What it is that makes Heineken unique * How Heineken builds a global brand for local markets * How important it is to be consistent * How global co-creation leads to valuable local insights * How you can’t kill mediocrity without creativity * The story of an awesome omnichannel campaign surrounding the Champion’s League with Jose Mourinho * How to use personalization for your own brand * What Anuraag means with ‘swipe up’ marketing * What metrics Heineken uses to measure successful branding * How to stay lean as one of the biggest brands in the world * Working together as one while your marketing team is spread all over the world * Anuraag's 1 special tip for brand marketers and entrepreneurs Thank you so much for listening! If you like it, please help us by giving us 5-star reviews on iTunes. Any suggestions, feedback or Star Wars jokes? Let me know on Twitter @Dennisvdlo or send an e-mail to Dennis@thebetterdifferent.com. To learn more about Heineken, you can visit their website www.heineken.com or go to a bar near you!
…
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5 episodi
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