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Contenuto fornito da Nick Berry. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Nick Berry o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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[Ep.7] Roland Gurney: Standing Out in a Saturated Market

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Manage episode 424860011 series 3574996
Contenuto fornito da Nick Berry. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Nick Berry o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Full Episode Page: Roland Gurney: Mastering Positioning and Standing Out in a Saturated Market
Episode Summary:
Roland Gurney, owner of Treacle, a marketing agency for other marketing agencies, shares his perspective on positioning, differentiation, and messaging. He emphasizes the importance of finding what makes each agency unique and valuable, rather than just focusing on how the copy sounds. Roland emphasizes the value of embracing friction, taking risks, and being unafraid to challenge and push clients to find their unique positioning. The conversation concludes with a discussion on how Roland approaches crafting compelling messaging and the upcoming masterclass he is hosting on agency positioning.
Takeaways:

  • Focus on what makes your agency unique and valuable, rather than just how the copy sounds.
  • Understand your target customers and their evolving fears and frustrations.
  • Specialize and stand out in a saturated agency market.
  • Embrace friction, take risks, and challenge clients to find their unique positioning.
  • Testing and validating your positioning strategy in the market is essential.
  • Crafting compelling messaging requires clarity, simplicity, and style.

Where to Find Roland:

You can also get these additional episode resources for free: Treacle's Agency Proposition Canvas™ and Roland's book "Why You? How to create a unique agency proposition"

If you're here for the Aha's! and you want to get a jumpstart - I made something for you.
It's my list of my 20 Top Aha! Moments from The Business Owner's Journey guests.
If you want to cut to the chase, just go to
NickBerry.info/earnedsecrets and get your copy.

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners.
🟢 Official: NickBerry.info
🟢 tBOJ is hosted by Nick Berry and produced by Nick Berry, Kelly Berry & FCG.
🟢 Series Sponsors: SEOContentSurge, FR, Entrepreneur's Edge
➕ Interested in sponsoring, appearing on tBOJ, or having Nick as a guest on your podcast?
Learn more about Nick Berry

  continue reading

28 episodi

Artwork
iconCondividi
 
Manage episode 424860011 series 3574996
Contenuto fornito da Nick Berry. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Nick Berry o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Full Episode Page: Roland Gurney: Mastering Positioning and Standing Out in a Saturated Market
Episode Summary:
Roland Gurney, owner of Treacle, a marketing agency for other marketing agencies, shares his perspective on positioning, differentiation, and messaging. He emphasizes the importance of finding what makes each agency unique and valuable, rather than just focusing on how the copy sounds. Roland emphasizes the value of embracing friction, taking risks, and being unafraid to challenge and push clients to find their unique positioning. The conversation concludes with a discussion on how Roland approaches crafting compelling messaging and the upcoming masterclass he is hosting on agency positioning.
Takeaways:

  • Focus on what makes your agency unique and valuable, rather than just how the copy sounds.
  • Understand your target customers and their evolving fears and frustrations.
  • Specialize and stand out in a saturated agency market.
  • Embrace friction, take risks, and challenge clients to find their unique positioning.
  • Testing and validating your positioning strategy in the market is essential.
  • Crafting compelling messaging requires clarity, simplicity, and style.

Where to Find Roland:

You can also get these additional episode resources for free: Treacle's Agency Proposition Canvas™ and Roland's book "Why You? How to create a unique agency proposition"

If you're here for the Aha's! and you want to get a jumpstart - I made something for you.
It's my list of my 20 Top Aha! Moments from The Business Owner's Journey guests.
If you want to cut to the chase, just go to
NickBerry.info/earnedsecrets and get your copy.

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners.
🟢 Official: NickBerry.info
🟢 tBOJ is hosted by Nick Berry and produced by Nick Berry, Kelly Berry & FCG.
🟢 Series Sponsors: SEOContentSurge, FR, Entrepreneur's Edge
➕ Interested in sponsoring, appearing on tBOJ, or having Nick as a guest on your podcast?
Learn more about Nick Berry

  continue reading

28 episodi

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