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Contenuto fornito da Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert, Tania Bhattacharyya | Thought Leadership Strategist, and Linkedin Marketing Expert. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert, Tania Bhattacharyya | Thought Leadership Strategist, and Linkedin Marketing Expert o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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E27: The Do’s and Don'ts of Naming Your Business And Vision with Emily Grubman

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Manage episode 349681854 series 3300772
Contenuto fornito da Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert, Tania Bhattacharyya | Thought Leadership Strategist, and Linkedin Marketing Expert. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert, Tania Bhattacharyya | Thought Leadership Strategist, and Linkedin Marketing Expert o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Emily Grubman approaches naming with the big-picture thinking of a brand strategist, the linguistic lust of a writer, and the sober practicality of a trademark lawyer (although she’s the first to tell you she’s definitely not a lawyer).
She partners with early-stage startups and “solopreneurs” to name and launch their vision. But it’s not just about naming your business. As you get more visible as a thought leader and go-to voice, you may be naming new offers in your offer suite, fundraising campaigns, podcasts, books, and more.
So, join us by the Campfire Circle today as Emily does a deep dive into naming strategy, providing practical advice on what to focus on and what to avoid.
“The thing you’re naming is new, but thinking as far ahead as possible helps you understand how you want it to grow and expand. You want to give it that longevity to flex as needed to encompass all the things you want to achieve with it.” - Emily Grubman

We discussed:

[02:00] How Emily became the naming guide she is today

[04:47] The art and the science of naming

[07:30] Getting into a naming mindset and what you should focus on

[12:25] Naming as a pre-launch startup or independent consultant

[26:54] Emily’s process for naming her own consultancy, Title Case

[30:10] The “do no harm” aspect of naming

[36:55] Emily’s big, dreamy vision
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:

Click here to get your first episode of the Thought Leadership Clarity Course, for free!

Connect with Emily Grubman

Consultancy: titlecasenaming.com
Personal Website: emilygrubman.com
LinkedIn: Emily Grubman

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co
Produced by Ideablossoms

  continue reading

71 episodi

Artwork
iconCondividi
 
Manage episode 349681854 series 3300772
Contenuto fornito da Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert, Tania Bhattacharyya | Thought Leadership Strategist, and Linkedin Marketing Expert. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert, Tania Bhattacharyya | Thought Leadership Strategist, and Linkedin Marketing Expert o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Emily Grubman approaches naming with the big-picture thinking of a brand strategist, the linguistic lust of a writer, and the sober practicality of a trademark lawyer (although she’s the first to tell you she’s definitely not a lawyer).
She partners with early-stage startups and “solopreneurs” to name and launch their vision. But it’s not just about naming your business. As you get more visible as a thought leader and go-to voice, you may be naming new offers in your offer suite, fundraising campaigns, podcasts, books, and more.
So, join us by the Campfire Circle today as Emily does a deep dive into naming strategy, providing practical advice on what to focus on and what to avoid.
“The thing you’re naming is new, but thinking as far ahead as possible helps you understand how you want it to grow and expand. You want to give it that longevity to flex as needed to encompass all the things you want to achieve with it.” - Emily Grubman

We discussed:

[02:00] How Emily became the naming guide she is today

[04:47] The art and the science of naming

[07:30] Getting into a naming mindset and what you should focus on

[12:25] Naming as a pre-launch startup or independent consultant

[26:54] Emily’s process for naming her own consultancy, Title Case

[30:10] The “do no harm” aspect of naming

[36:55] Emily’s big, dreamy vision
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:

Click here to get your first episode of the Thought Leadership Clarity Course, for free!

Connect with Emily Grubman

Consultancy: titlecasenaming.com
Personal Website: emilygrubman.com
LinkedIn: Emily Grubman

Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co
Produced by Ideablossoms

  continue reading

71 episodi

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