EP 94 Katie Appold | Executive Director, Do More Good & Nonprofit Hub

The Charity Charge Show

In Episode 94 of the Charity Charge Show, Stephen talks to Katie Appold, Executive Director of Do More Good & Nonprofit Hub, whose mission is to create and curate content to help nonprofits do more good. Stephen and Katie Appold talk about Cause Camp (September 14-15, 2023), the struggles nonprofits are facing transitioning to a digital fundraising model, and creating great nonprofit boards.

Katie’s nonprofit career includes a variety of leadership roles for human service, foundation, and publishing-related nonprofits as well as many volunteer roles. Under Katie’s leadership, nonprofit organizations have developed new programs related to free healthcare, affordable and accessible housing and literacy programs for K-12 students. In her first Executive Director role, Katie increased the annual revenue of the organization she led by 300% and received the top grant prize in the nation for affordable housing through the Federal Home Loan Bank of Indianapolis. Today, she leads Do More Good, the parent organization of Nonprofit Hub and Cause Camp which collectively serve more than 50,000 nonprofits throughout North America. Her educational background includes an undergraduate degree in business administration and a masters degree in nonprofit leadership. Katie is the past board president of Gracious Grounds, a housing organization serving individuals with disabilities. She is an active member of the Grand Rapids Young Nonprofit Professionals, the Grand Rapids Chamber of Commerce, Cause Network, the Lakeshore Nonprofit Alliance and the Association of Fundraising Professionals.

Katie Appold on the struggles nonprofits are facing in transitioning to a digital fundraising model and Cause Camp:

I would say the largest challenge that we're seeing organizations face is a transition to majority digital communication and fundraising. Pre-pandemic in person events like galas, golf outings, and one on one coffee meetings with donors were still happening. Thankfully, those things are coming back, and they're coming back strong, which is wonderful. But over the two years when the pandemic was at its peak, people really had to communicate digitally, and nonprofits had to raise their support digitally. So we're seeing a lot of organizations who are doing the right things, but they need to tweak and perfect and test and learn how to do them better.

Our solution is that we've built this year's Cause Camp's speaker list to address a lot of those issues that we see nonprofits facing. This year we have Dana Snyder, the gal who was the driving force behind Movember, talking about how you can take your mission and make it an online movement. We will also have Nathan Hill talking about how you can communicate to donors why they should give to your mission digitally? Because if you have no other way to connect with a donor other than email, it's crucial to know what you can say and do in that email to 1) make them open it and 2) connect with them in your message. Chris Hammond will also be talking about how nonprofit leaders need a strong personal network to build a strong organization, which I think is something that is often overlooked. Chris is going to talk about how to create that personal network digitally using tools like LinkedIn and connecting with people via text and email to keep relationships strong. Additionally, we have Mark Ostach, who's talking about hybrid work environments for nonprofits and how to make teams thrive.