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Contenuto fornito da Liger Partners and Eric Holtzclaw. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Liger Partners and Eric Holtzclaw o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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The Claw Podcast | Branding Yourself, with Emma Donovan

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Manage episode 384060185 series 1358995
Contenuto fornito da Liger Partners and Eric Holtzclaw. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Liger Partners and Eric Holtzclaw o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In relational work, individuals with some sort of public-facing presence are at an advantage because people don't want to buy from a company but from an individual. They're in it to work with you, the expert - not your brand. That's what they're buying into.

In many business-to-business companies, though, it's often a challenge to convince those experts to step forward.

That's where someone like Emma Donovan, Co-Founder and Director of the human-centric brand studio Dapper, comes in.

In this episode, Eric sits down with Emma to talk about the why and how of personal branding.

To connect with Emma, click HERE.

To connect with the show's host - Eric Holtzclaw - click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

  continue reading

104 episodi

Artwork
iconCondividi
 
Manage episode 384060185 series 1358995
Contenuto fornito da Liger Partners and Eric Holtzclaw. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Liger Partners and Eric Holtzclaw o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In relational work, individuals with some sort of public-facing presence are at an advantage because people don't want to buy from a company but from an individual. They're in it to work with you, the expert - not your brand. That's what they're buying into.

In many business-to-business companies, though, it's often a challenge to convince those experts to step forward.

That's where someone like Emma Donovan, Co-Founder and Director of the human-centric brand studio Dapper, comes in.

In this episode, Eric sits down with Emma to talk about the why and how of personal branding.

To connect with Emma, click HERE.

To connect with the show's host - Eric Holtzclaw - click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

  continue reading

104 episodi

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