Lesson 3: Mapping the Customer Journey

The Clueless Business Owner - Marketing Class

Today's marketing lesson requires you to be able to use your phone so if you can listen to this episode on a computer it is helpful. It's a brief lesson - but a very important one!

If a business owner has a brick-n-mortar when visited by a customer they get to have a personal impact on how that individual sees and experiences their business.
You achieve this impact by communication.
But, what if you aren't there to have that impact?
What if they are experiencing your business alone, without your presence or impact on how they see it?
This is what happens when someone visits your website.

Section Markers:

2:04 Can You Remove Your Ego from Your Business? - Do you have the ability to completely remove your business owner hat and walk in your customer's shoes? Let go of what you THINK people want and see and instead really grasp their perspective? It sounds like an easy thing but it is certainly not. When was the last time you did that OR have you ever? Over the years I have learned one huge flaw with many business owners is sometimes they get hung up on details that have very little impact on the business at all - this is when your ego is getting a little too involved in your business. Remember, it's not about YOU.

3:32 Website Mobile Friendliness - What does your business look like on your phone? This is where the vast majority of people are going to experience your business online. Here is where you will map the journey from website visitor, to lead, to potential new customer.
9:33 Website User Friendliness - Here I will share with you the 6 check points to determining how user friendly your website is.

I mention the free tool Google provides to check your website's speed, here is the link to that: https://developers.google.com/speed

NOTE: Be sure to make a list of everything you need to work on and do NOT put it on the backburner! These are things that are directly connected to the revenue of your business.