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4: A Sales Organization is Your Key to Effectively Marketing Your Business w/ Sean Kester
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In every market, there are ideal customers. Unfortunately, they’re all different. It’s how you market to differing clientele that sets you apart.
This week on The Corporate Data Show, we interviewed Sean Kester, from SalesLoft, which was founded to help in-house sales professionals be the best they can be in their jobs. Through the SalesLoft Prospector, companies can target leads by making a list of potential leads and turn their prospective accounts into customer accounts through a touch-flow model.
In order to reach the most potential clients, we should take a holistic approach to sales, focusing on sales organizations, not just sales teams.
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