Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Marketing Masculinity
Manage episode 258400966 series 2650001
Contenuto fornito da Church+State / Frequency Podcast Network. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Church+State / Frequency Podcast Network o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
At the beginning of 2019, a razor company released an ad criticizing ‘toxic masculinity’ that dominated social media and the news for over a week. Since it aired, I’ve been thinking a lot about advertising’s place in the #MeToo era… and it’s role in promoting toxic masculinity over the years.
But here’s the thing: It’s men and boys who Gillette’s ad needed to reach… but nearly all of its detractors were guys! So what are advertisers and brands missing here? And really, is it our job to figure it out?
Today, we’re exploring how corporate — brands and their PR machines — continue to transform the way we see, think about, and perform masculinity.
12 episodi
Manage episode 258400966 series 2650001
Contenuto fornito da Church+State / Frequency Podcast Network. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Church+State / Frequency Podcast Network o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
At the beginning of 2019, a razor company released an ad criticizing ‘toxic masculinity’ that dominated social media and the news for over a week. Since it aired, I’ve been thinking a lot about advertising’s place in the #MeToo era… and it’s role in promoting toxic masculinity over the years.
But here’s the thing: It’s men and boys who Gillette’s ad needed to reach… but nearly all of its detractors were guys! So what are advertisers and brands missing here? And really, is it our job to figure it out?
Today, we’re exploring how corporate — brands and their PR machines — continue to transform the way we see, think about, and perform masculinity.
12 episodi
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