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The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
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Contenuto fornito da Samuel Phanor. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Samuel Phanor o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness. This is what The Craft Lyfe Podcast is all about! Whether or not youโre a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
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