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How to Prove Your Offer
Manage episode 347871825 series 3419254
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Are you a growing business looking to unlock your online potential?
On today's episode, Tom Meridith talks to Olha Olashyn, the Lead of Cornerstone Division at Tier 11. Cornerstone is Tier 11's solution for growing brands ready to dip their toes into paid customer acquisition. As Olha explains, every offer you put out has to bring value. It doesn't matter what you sell or what channels you use; if your offer does not have some sort of value in it, it's just a waste of time.
Tune in to hear Olha share how they typically help their clients grow, some of the case studies that show the efficacy of their work, and how small businesses can scale their ad spend without breaking the bank.
IN THIS EPISODE, YOU'LL LEARN:
00:00 Introduction
01:08 Olha's journey to Tier 11
02:54 Why Olha decided to pursue digital marketing
05:28 Inside Tier 11's newest division - Cornerstone
08:06 Key requirements for media buyers joining Cornerstone
10:56 How to identify best-fit customers
13:37 Understanding conversion architecture at Tier 11
14:58 Media buying success stories
19:32 What to expect after joining Cornerstone
21:02 Steps to an effective customer onboarding
24:05 Scaling your offers with speed and efficiency
25:32 Why you need to diversify your social media presence
29:10 Marketing offers you believe in
32:44 What is an offer?
33:54 Parting thoughts
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Get More Info About Cornerstone HERE
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