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Understanding The Types of Non-Customers
Manage episode 443351759 series 3193610
Contenuto fornito da Andrea Belk Olson. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Andrea Belk Olson o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Your sales are down. You need an influx of new customers. Great! Often the first step is segmenting your prospects into groups, whether by industry, product type, service type, or some other categorization. Then the marketing blitz begins. Maybe you create a special offer on a product. Or a discount for new customers. Or just put up some billboards to build general brand awareness. But the needle doesn't move that significantly. Why?
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