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Why Terminology Matters
Manage episode 375759605 series 3193610
Contenuto fornito da Andrea Belk Olson. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Andrea Belk Olson o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Rapid Unscheduled Disassembly vs. Explosion. Pre-Owned vs. Used. We've seen a lot of terminology changes over the years, and it's because words matter. How you communicate and frame something has been a technique used by marketers for decades. Yet as organization leaders, we often make terminology more abstract and complicated instead of simple, compelling, and clear. This is one of the main causes why our organizations don't understand what we do and why we do it.
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