The Data-Driven CMO: La Quinta Inns And Suites The Data-Driven CMO podcast

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Not many artists actually hail from Tennessee, but the scenic valleys and rolling hills of The Volunteer State are part of Dustin Lynch’s DNA. In this episode of On the Bus, Country Thunder CEO Troy Vollhoffer sits down with Dustin to discuss his journey from playing fraternity parties and weddings across the southeast to being the first country artist with a club residency at the Wynn in Las Vegas. Plus, stick around for our new segment, Thunder Strike, where Troy features upcoming festival performer Riley Green’s hit song “Damn Good Day to Leave” to give you a taste of what’s to come at Country Thunder in 2025.…

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The Data-Driven CMO: La Quinta Inns and Suites

8 anni fa 22:59

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Opera solutions' sales executive John Kelly interviews LaQuinta Inns and Suites' CMO Julie Cary about the data challenges she and her company face. They discuss how to break down data silos and connect disparate data within the system. They also explore how the role of the CMO has changed and new ways to effect data-driven change throughout the organization.

3 episodi

#Business #Opera Solutions

The Data-Driven CMO

The Data-Driven CMO: La Quinta Inns and Suites

The Data-Driven CMO

published 8 anni fa

M4A•Pagina principale dell'episodio

3 episodi

#Business #Opera Solutions

Tutti gli episodi

The Data-Driven CMO

1
The Data-Driven CMO: BBVA Compass 16:16

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BBVA Compass’ Chief Marketing and Digital Sales Officer Jennifer Dominiquini talks with Opera Solutions’ John Kelly about the steep learning curve for CMOs in terms of the present technology swarm surrounding big business today. Dominiquini discusses how she works with her analytics and engineering teams to ensure data availability and transparency throughout the marketing organization.…

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The Data-Driven CMO: United Rentals 29:01

8 years fa29:01

29:01

Opera solutions' sales executive John Kelly interviews United Rentals' CMO Chris Hummel about the data challenges he and his company face. They discuss how to use data to find new customers and look at the entire customer journey. They also explore the importance of naming a data owner for specific assets to ensure data consistency throughout the organization.…

The Data-Driven CMO

1
The Data-Driven CMO: La Quinta Inns and Suites 22:59

8 years fa22:59