Ingrid Riley : The Digital Doyen

The Digital Jamaica Podcast

"𝘞𝘦 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘰𝘧 𝘰𝘶𝘳 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘤𝘰𝘯𝘵𝘦𝘯𝘵, 𝘵𝘰 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘰𝘧 𝘰𝘶𝘳 𝘔𝘢𝘳𝘪𝘫𝘶𝘢𝘯𝘢, 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘰𝘧 𝘰𝘶𝘳 𝘴𝘱𝘰𝘳𝘵𝘴, 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘰f 𝘰𝘶𝘳 𝘤u𝘭𝘵𝘶𝘳𝘦, 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘰𝘧 𝘰𝘶𝘳 𝘯𝘢𝘵𝘶𝘳𝘢𝘭 𝘳𝘦𝘴𝘰𝘶𝘳𝘤𝘦𝘴 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘵𝘩𝘢𝘵'𝘴 𝘸𝘩𝘢𝘵'𝘴 𝘮𝘪𝘴𝘴𝘪𝘯𝘨."

Is Jamaican content marketable? As far as Ingrid Riley is concerned Jamaican content is more powerful than our Marijuana, but we need to first understand what makes Jamaica special.

What defines us, what is our unique selling point (USP), then and only then will we be able to create authentic Jamaican content that can be monetized.

It was an incredibly edifying conversation, that went in so many directions with unique insights and perspective from someone who has been a leader in this field for decades.

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