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How To Get Qualified B2B Leads using PPC

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Manage episode 427829480 series 1273522
Contenuto fornito da Tim Cameron-Kitchen. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Tim Cameron-Kitchen o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

When it comes to running ads on search and social media, the main issues we see with B2B marketing in particular are around creativity and targeting.

The key to pay-per-click advertising is always the same, no matter your industry — getting great ads in front of the right people at the right time.

To do this well in B2B you need to start by looking at the conversion funnel your customers are going through and understand the pain points they have throughout this funnel.

Ready to smash your competitor’s PPC out of the park?

Timestamps

00:00 — Intro

01:34 — The Buyer Journey

04:21 — Competitor Research

07:33 — Ad Placement

09:57 — Ad Creative

You May Also Enjoy…

Copy This OVERPOWERED PPC Strategy in 2024

https://exposureninja.com/podcast/extra-038/

The Reason Your PPC Isn’t Working | ft. Rebecca Pilkington

https://exposureninja.com/podcast/dojo-15/

The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend

https://exposureninja.com/podcast/203/

  continue reading

437 episodi

Artwork
iconCondividi
 
Manage episode 427829480 series 1273522
Contenuto fornito da Tim Cameron-Kitchen. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Tim Cameron-Kitchen o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

When it comes to running ads on search and social media, the main issues we see with B2B marketing in particular are around creativity and targeting.

The key to pay-per-click advertising is always the same, no matter your industry — getting great ads in front of the right people at the right time.

To do this well in B2B you need to start by looking at the conversion funnel your customers are going through and understand the pain points they have throughout this funnel.

Ready to smash your competitor’s PPC out of the park?

Timestamps

00:00 — Intro

01:34 — The Buyer Journey

04:21 — Competitor Research

07:33 — Ad Placement

09:57 — Ad Creative

You May Also Enjoy…

Copy This OVERPOWERED PPC Strategy in 2024

https://exposureninja.com/podcast/extra-038/

The Reason Your PPC Isn’t Working | ft. Rebecca Pilkington

https://exposureninja.com/podcast/dojo-15/

The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend

https://exposureninja.com/podcast/203/

  continue reading

437 episodi

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