Is College Worth It?, Downsides Of Personal Branding, and Podcast Growth Strategies

The Dimond Download by Chase Dimond & Cardinal Mason

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The fellas kick off this episode of The Dimond Download by recapping Chase’s weekend away at a wedding that cost over $1 Million to put on.

They also cover a handful of interesting topics ranging from the downside of building a business that’s heavily reliant on your personal brand to current perspectives on the value of a college education and their future plans for growing the podcast.

This is required listening for anyone who is in the thick of building their personal brand online or interested in using a podcast as a growth lever for their business.

When you’re done taking notes, head to the comments section and let us know the craziest thing you’ve ever experienced at a wedding – but keep it PG-13!

WHAT YOU’LL LEARN ABOUT:

• Chase’s Crazy Wedding Weekend – Recap Chase’s recent trip to a cousin’s wedding, where rumor has it the cumulative cost of the venue, activities, meals, and entertainment was over $1 million.
• Jeremy Haynes' Tornado Ad Strategy – Take a hyper-tactical look at an ad strategy used by Jeremy Haynes, which leverages existing content to produce a retargeting funnel that keeps your sales pipeline overflowing.
• Downside Of Building A Personal Brand – Explore the downsides of building a business that’s reliant on a personal brand, including: privacy concerns, challenges selling the business, and the pressure to maintain a consistent public image.
• The Value Of A College Education – Hear perspectives about college experiences, including both the benefits (Ex: social networking) and potential drawbacks (Ex: costs, lack of practical application) to get a fairly balanced view of what the current value of a college education truly is.
• Podcast Growth Strategies – Brainstorm strategies and tactics that can be used to expand the reach of a podcast and form stronger relationships with members of your audience.

KEY MOMENTS IN THIS EPISODE:

00:00:00 – Introduction

00:01:59 – Chase’s Epic Wedding Weekend

00:05:10 – The Jeremy Haynes Tornado Ad Strategy

00:11:25 – Challenges and Downsides Of Personal Brands

00:17:56 – Benefits & Drawbacks Of Going To College

00:20:27 – Growing The Podcast Through Guests and Giveaways

00:31:36 – Livestreaming As A Podcast Growth Tactic

00:32:08 – Closing Thoughts

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Keep up with Chase at…

www.chasedimond.com

www.twitter.com/ecomchasedimond

www.linkedin.com/in/chasedimond

Keep up with Mason at…

www.copymba.com

www.twitter.com/CardinalMason

www.tiktok.com/@cardinalmason